APP创业计划书.doc

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1、......**软件开发有限责任公司创业规划书.学习帮手.......目录一、执行总结1.1公司描述····················································11.1.1公司简介·················································11.1.2公司组织结构·············································11.1.3公司战略目标·············································21.1.4企业文化····

2、·············································31.2项目及产品服务介绍··········································31.2.1产品服务·················································31.2.2技术描述················································3电子商务类型技术描述····································3.学习帮手.......地方门户类型技术描述··

3、··································4服务行业类型技术描述····································5产品展示类型技术描述····································61.2.3盈利模式介绍·············································71.3商业模式及盈利预测··········································7一、产业背景··········································

4、·············8二、APP市场分析3.1微观环境分析···············································83.1.1竞争对手分析···········································83.1.2消费者分析············································83.2宏观环境分析···············································83.2.1市场经济发展·······························

5、···········83.2.2网络技术发展··········································93.3优劣势分析·················································93.4结论·······················································9三、竞争分析4.1竞争描述····················································94.2产品进入目标市场分析·························

6、··············10.学习帮手.......4.3主要竞争对手情况···········································105.4产品竞争··················································104.5价格特点分析···············································114.6APP项目SWOT分析········································12一、营销策略5.1市场定位···················

7、································135.24P分析····················································13.学习帮手.......一、团队管理······················································156.1公司组织结构················································156.2公司职员架构·····························