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1、CambridgeInternationalBusinessEnglish1NewInsightsintoBusiness新视野商务英语（下）（英）GrahamTullisTonyaTrappe著外语教学与研究出版社21.CompanyStructuresDepartmentsintheco.,profileofaco.2.RecruitmentHumanresourcesmanagement,labourrelations,employmentskills3.RetailingConsumersurvey4.Franchising(licensing)Formsofbusi
2、ness5.InternationalBusinessStylemanagementstyleindifferentcountries6.BankingBankingitemsanddocuments,moneymattersinbusiness7.BusinessandEnvironmentroleofbusinessinenvironmentalaffairs8.TheStockMarketSharedealing,bonds,stocksContent39.Import/ExportFormsofInternationalTrade10.CompanyPerforman
3、ceannualreport11.SettingupaBusinessTypesofCompany12.CorporateAlliancesandAcquisitionsAlliances,merger,acquisitions(buyouts),takeover13.MarketingMarketresearchtechniques,productpromotion14.ProductandCorporateAdvertisingAdvertisingmedia,successfulandcontroversialads.15.TheBusinessMediaPress,N
4、ewsServicesContent4AReportonMarketing1INTRODUCTION1.1PurposeThiswillstatetheproblemandhowitwillbenefitthereader1.2BackgroundHereyou’lltell,forexample,history,salesrecords,marketsshare,localconsumerbehavior.1.3MethodofinvestigationListprimaryandsecondarysourceused.RefertothesurveyformintheAp
5、pendix,howitwasdistributed1.4ScopeThisreferstotheaspectoftheproductorcompanyyouwillbefocusingon.Youmayalsostatewhysomearea(s)werenotlookedat.FinalPaper--MarketingReport52FINDINGS2.1Targetmarketanalysis-market-coverage-targetmarket-buyingbehaviorofconsumersandhowthemarketermakesuseofthistoma
6、rkettheproduct.-Describehowtheproductispositionedformaximumcompetitiveadvantage.-Explainhowthemarketerattemptstoreducepost-purchasedissonanceamongitscustomers.62.2Marketingenvironment--Identifyanddiscusstherelevantenvironmentalfactorsthataffectthemarketingoftheproduct.Onlyhighlightimportant
7、ones--Explainhowthemarketeroftheproductovercomesthethreatorcapitalizesontheopportunitypresentedbyeachfactor.2.3Product2.3.1Productclassification2.3.2Describetheproductmixandexplaintherationalefordoingso.2.3.4Identifythestagethatyourproductbelongstointhep
