DB33_T2178-2019(L1)广告经营单位业务管理规范完整.pdf

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1、ICS03.100.01M02DB33浙江省地方标准DB33/T2178—2019广告经营单位业务管理规范Advertisingbusinessmanagementspecificationsofadvertisingoperatingunits2019-01-15发布2019-02-15实施浙江省市场监督管理局发布DB33/T2178—2019目次前言................................................................................II1范围..............................

2、................................................12规范性引用文件....................................................................13术语和定义........................................................................14总则..............................................................................25基本要求.

3、.........................................................................25.1管理制度......................................................................25.2人员配备......................................................................25.3场所设备........................................................

4、..............26管理内容..........................................................................36.1承接..........................................................................36.2审核..........................................................................36.3发布.................................

5、.........................................46.4档案管理......................................................................57评价与改进........................................................................6附录A（资料性附录）广告业务承接登记台账............................................1附录B（资料性附录）广告业务审核表............

6、......................................1附录C（规范性附录）广告准入审查目录................................................2附录D（规范性附录）经营资格证明文件查验目录........................................3附录E（规范性附录）广告审查证明文件查验目录........................................5附录F（规范性附录）广告内容查验目录...........................................

7、.....6附录G（资料性附录）广告归档档案目录...............................................13参考文献............................................................................14IDB33/T2178—2019前言本标准按照GB/T1.1—2009给出的规则起草。本标准由浙江省市场监督管理局提出并归口。本标准起草单位：浙江省广告监测中心、浙江省广告协