【原版】Free：The.Future.of.a.Radical.Price免费：商业的未来ebook.pdf

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1、FreeTheFutureofaRadicalPriceChrisAndersonToAnneContentsListofSidebarsPrologue1.TheBirthofFreeWhatIsFree?2.Free101AShortCourseonaMostMisunderstoodWord3.TheHistoryofFreeZero,Lunch,andtheEnemiesofCapitalism4.ThePsychologyofFreeItFeelsGood.TooGood?DigitalFree5.TooCheaptoMatterTheWeb‘sLesson:When

2、SomethingHalvesinPriceEachYear,ZeroIsInevitable6.―InformationWantstobeFreeR><„21;TheHistoryofaPhraseThatDefinedtheDigitalAge7.CompetingwithFreeMicrosoftLearnedHowtoDoItOverDecades,butYahooHadJustMonths8.De-MonetizationGoogleandtheBirthofaTwenty-First-CenturyEconomicModel9.TheNewMediaModelsFr

3、eeMediaIsNothingNew.WhatIsNewIstheExpansionofThatModeltoEverythingElseOnline.10.HowBigistheFreeEconomy?There‘sMoretoItThanJustDollarsandCentsFreeconomicsandtheFreeWorld11.Econ000HowaCentury-oldJokeBecametheLawofDigitalEconomics12.NonmonetaryEconomiesWhereMoneyDoesn‘tRule,WhatDoes?13.WasteIs(

4、Sometimes)GoodTheBestWaytoExploitAbundanceIstoRelinquishControl14.FreeWorldChinaandBrazilAretheFrontiersofFree.WhatCanWeLearnfromThem?15.ImaginingAbundanceThoughtExperimentsin―Post-Scarcity‖Societies,fromScienceFictiontoReligion16.―YouGetWhatYouPayFor‖AndOtherDoubtsAboutFreeCodaFreeinaTimeof

5、EconomicCrisisFreeRulesTheTenPrinciplesofAbundanceThinkingFreemiumTacticsFiftyBusinessModelsBuiltonFreeAcknowledgmentsSearchableTermsAbouttheAuthorOtherBooksbyChrisAndersonCreditsCopyrightLISTOFSIDEBARS<%"„/span>HOWCANAIRTRAVELBEFREE?HOWCANADVRBEFREE?HOWCANEVERYTHINGINASTOREBEFREE?HOWCANACAR

6、BEFREE?HOWCANHEALTHCARESOFTWAREBEFREE?HOWCANTRADINGSTOCKSBEFREE?HOWCANANEXCLUSIVECONFERENCEREMAINPRICEYIFIT‘SFREEONLINE?HOWCANDIRECTORYASSISTANCEBEFREE?HOWCANSILVERWAREBEFREE?HOWCANAMUSICCDBEFREE?HOWCANATEXTBOOKBEFREE?WHYDOFREEBIKESTHRIVEINONECITY,BUTNOTANOTHER?HOWCANAUNIVERSITYEDUCATIONBEFR

7、EE?HOWCANMILLIONSOFSECONDHANDGOODSBEFREE?PROLOGUEINNOVEMBER2008,theSurvivingmembersoftheoriginalmontypythonteam,stunnedbytheextentofdigitalpiracyoftheirvideos,issuedaverysternannouncementonYouTube:For3yearsyouYouTubershavebeenrippingusoff,takingten