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1、THE1STSHOESLIFESTYLESTOREFOLDER品牌介绍Oct,2013E-landChinaSHOESLIFESTYLESTORESince2012FOLDER品牌介绍高品质鞋类潮流集合店SHOESLIFESTYLESTORESince2012目标ChinaNo1.ShoesLifestyleStore商品(FTW+ACC)价格渠道市场营销商品构成比例：Hottrenditem:网络营销+明星营销4P战略超大型卖场：600㎡Hottrenditem:60%￥600~￥800(PP
2、L)Newtrenditem:40%Newtrenditem:大型卖场：300㎡￥600~￥1,500战略定义PremiumShoesLifestyleStore目标顾客主要顾客：25~35对潮流敏感的年轻人高品质购物环境①VMD600㎡~150㎡优势②商品60%热销品牌+40%新潮品牌线下：国际品牌集中陈列③MKT线上：SNS+PPLSHOESLIFESTYLESTORESince2012热门商品潮流新品牌NIKEONITSUKATIGERADIDASSPERRYNEW商品战略KEDSBALA
3、NCEPALLADIUMCONVERSELACOSTEVANSCreativeRecreationREEBOKOTZCROCSSuperga热门+新品牌+潮牌…………[大众:小众=60:40]60%:40%SHOESLIFESTYLESTORESince2012多选择性(商品分类)Megamartstore大众精选鞋类集合店鞋类集合店Selectedstore低选择性(商品分类)SHOESLIFESTYLESTORESince2012品牌地图时尚大众潮流运动SHOESLIFESTYLESTORE
4、Since2012韩国开店情况Since2012.04SHOESLIFESTYLESTORESince2012首尔新村1店盛大开幕SHOESLIFESTYLESTORESince2012SHOESLIFESTYLESTORESince2012首尔新村1店开业首日收入500,000RMBSHOESLIFESTYLESTORESince2012韩国11家门店(-2013.10)Shinchon,Myoung-dong,Chung-ju,Kwang-ju,Daegu,Ulsan,Wonju,Kwang
5、juNC，Songdo,Daejeon,GangleungSHOESLIFESTYLESTORESince2012韩国店铺销售STORESize月均销售(unit=1,000RMB)SinChon大型2,100Myondong中型1,800Cheogju大型1,800Kwangju大型1,600Daegu大型2,400Ulsan中型1,700Wonju中型1,000KwangjuNC百货店1,000Songdo中型900Daejeon中型1,200Gangleung中型900Average1,3
6、93SHOESLIFESTYLESTORESince2012中国开店情况上海五角场万达广场1号店SHOESLIFESTYLESTORESince2012开业前庆典2013.09.26SHOESLIFESTYLESTORESince2012盛大开幕2013.09.28SHOESLIFESTYLESTORESince2012盛大开幕2013.09.28SHOESLIFESTYLESTORESince2012盛大开幕开业首日收入900,000RMB（创下衣恋集团销售记录）SHOESLIFESTYLES
7、TORESHOESLIFESTYLESTORESince2012Since2012盛大开幕10月销售300万元达成SHOESLIFESTYLESTORESince20122号店（上海莘庄仲盛）开幕2013.11.16SHOESLIFESTYLESTORESince20122号店（上海莘庄仲盛）开幕2013.11.16SHOESLIFESTYLESTORESince2012中国未来计划店铺类型/开店计划SHOESLIFESTYLESTORESince2012店铺类型1–大型卖场(300-600sq
8、m)Reference:Woojiaochang,Jiulongcang/Shinchon,Myoung-dong,Chung-ju,Kwang-ju,Daegu,DaejeonSHOESLIFESTYLESTORESince2012SHOESLIFESTYLESTORESince201223SHOESLIFESTYLESTORESince2012店铺类型2–中型卖场(200-300sqm)Reference:Xinzhuang,Solana/Daejeon,GangleungSHOESLIFE
