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1、TableofContentsTitlePageCopyrightPageDedicationChapter1-Gin,Television,andCognitiveSurplusChapter2-MeansChapter3-MotiveChapter4-OpportunityChapter5-CultureChapter6-Personal,Communal,Public,CivicChapter7-LookingfortheMouseAcknowledgementsNOTESINDEXABOUTTHEAUTHORALSOBYCLAYSHIRKYHereComesEv
2、erybody:ThePowerofOrganizingWithoutOrganizationsTHEPENGUINPRESSPublishedbythePenguinGroupPenguinGroup(USA)Inc.,375HudsonStreet,NewYork,NewYork10014,U.S.A.◌PenguinGroup(Canada),90EglintonAvenueEast,Suite700,Toronto,Ontario,CanadaM4P2Y3(adivisionofPearsonPenguinCanadaInc.)◌PenguinBooksLtd,
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4、elhi-110017,India◌PenguinGroup(NZ),67ApolloDrive,Rosedale,NorthShore0632,NewZealand(adivisionofPearsonNewZealandLtd)◌PenguinBooks(SouthAfrica)(Pty)Ltd,24SturdeeAvenue,Rosebank,Johannesburg2196,SouthAfricaPenguinBooksLtd,RegisteredOffices:80Strand,LondonWC2R0RL,EnglandFirstpublishedin2010
5、byThePenguinPress,amemberofPenguinGroup(USA)Inc.Copyright©ClayShirky,2010AllrightsreservedLIBRARYOFCONGRESSCATALOGING-IN-PUBLICATIONDATAShirky,Clay.Cognitivesurplus:creativityandgenerosityinaconnectedage/byClayShirky.p.cm.Includesbibliographicalreferencesandindex.eISBN:978-1-101-43472-71
6、.Informationsociety.2.Socialmedia.3.Massmedia—Socialaspects.I.Title.HM851.S54642010303.48’33—dc222009053882Withoutlimitingtherightsundercopyrightreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymeans(electronic,me
7、chanical,photocopying,recordingorotherwise),withoutthepriorwrittenpermissionofboththecopyrightownerandtheabovepublisherofthisbook.Thescanning,uploading,anddistributionofthisbookviatheInternetorviaanyothermeanswithoutthepermissionofthepublisherisillegalandpunishablebylaw.P