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1、JoepCornelissenCorporateCorporateCommunicationsCommunicationsTheoryandPracticeCornelissen-Prelims.qxd10/9/20049:03AMPageiCorporateCommunicationsCornelissen-Prelims.qxd10/9/20049:03AMPageiiCornelissen-Prelims.qxd10/9/20049:03AMPageiiiCorporateCommunicationsTheoryandPracticeJoepCorneli
2、ssenCornelissen-Prelims.qxd10/9/20049:03AMPageiv©JoepCornelissen2004Firstpublished2004Apartfromanyfairdealingforthepurposesofresearchorprivatestudy,orcriticismorreview,aspermittedundertheCopyright,DesignsandPatentsAct,1988,thispublicationmaybereproduced,storedortransmittedinanyform,o
3、rbyanymeans,onlywiththepriorpermissioninwritingofthepublishers,orinthecaseofreprographicreproduction,inaccordancewiththetermsoflicencesissuedbytheCopyrightLicensingAgency.Inquiriesconcerningreproductionoutsidethosetermsshouldbesenttothepublishers.SAGEPublicationsLtd1Oliver’sYard55Cit
4、yRoadLondonEC1Y1SPSAGEPublicationsInc.2455TellerRoadThousandOaks,California91320SAGEPublicationsIndiaPvtLtdB-42,PanchsheelEnclavePostBox4109NewDelhi110017BritishLibraryCataloguinginPublicationdataAcataloguerecordforthisbookisavailablefromtheBritishLibraryISBN0761944354ISBN0761944362(
5、pbk)LibraryofCongressControlNumber:2004094664TypesetbyC&MDigitals(P)Ltd.,Chennai,IndiaPrintedandboundinGreatBritainbyTJInternationalLtd,Padstow,CornwallCornelissen-Prelims.qxd10/9/20049:03AMPagevContentsListofBoxes,FiguresandTablesviiPreface1Part1MappingtheField7Chapter1:Circumscribi
6、ngCorporateCommunications:TheoryandPractice91.1Introduction91.2Theintersectionoftheoryandpractice111.3Theoryandpracticeperspectivesoncorporatecommunications161.4Thestrategicmanagementperspectiveoncorporatecommunications201.5Chaptersummary28Chapter2:CorporateCommunicationsinHistorical
7、Perspective:Marketing,PublicRelationsandCorporateCommunications322.1Introduction322.2Thebirthofcommunicationsmanagement342.3Communicationsmanagementcomesofage412.4Corporatecommunicationsandcommunicationsmanagement462.5Chaptersummary52Chapter3:CorporateCommunicationsinTheoreticalPersp
8、ective:Stake
