Howto-CaseAnalysis-BE_318605508.pdf

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1、HowtoWriteaCaseAnalysisForBusinessEthics(80511262)Note:Youwillhavetwoformalteamprojectcheck-inmeetingswithyourinstructorduringweek10to14.Makeareservationearly.Therearethreebasicstepsincasewriting:research,analysis,andtheactualwriting.Youstartwithresearch,butevenwhenyoureachthewritingstageyou

2、mayfindyouneedtogobackandresearchevenmoreinformation.Inthiscourseinparticular,yourtaskistoidentifyyourtargetcompany’sCSRstrategiesanditsactionsduringandafterthe2013LushanEarthquake.Keepinmindtheflowingquestionswhenyoudoresearch,analyze,andwrite:1)whatarethemainstrategiesandactionsthecompanya

3、doptandwhataretheimpacts?2)why“donation”isoneofthemostcommonmethodforcompaniestoestablishtheircaringsocialimageinChina;3)whataretheconsequencesofthecompetitionindonation;4)whataretheotherpracticescompaniesmayadopt;5)whatyouwilldoasamanagingteamofyourchosencompanywhenfacingLushanEarthquake;an

4、d6)whatwouldbethepossibleconsequencesofsuchactions?AgeneralguideYourcaseanalysisshouldincludethefollowingfiveparts:1.Summaryofthefactspresented.2.Analysisofthesituations,e.g.,prosandcons.3.Recommendationsforsolutionstotheproblems.4.Implicationsyourrecommendationsasateamwillhaveontheactualope

5、rationofthecompany.5.Referenceincludeappropriatecitationsandputallreferenceyouhavecitedintheendofyouranalysis.SummaryBeginyourwrite-upwithaconcisesynthesisofthefactsinthecase,undertheheading“Summary.”Sticktooneortwosentencesanddonotputanydiscussionorrecommendationsinthissection.AnalysisThemo

6、stimportantsectionofyourcaseanalysiscomesnext,undertheheading“Analysis.”Thissectionshouldbethelongest,mostthoroughsectionofyourwrite-up.Managerscannotsolveproblemsunlesstheycanfirstidentifythem.Recognizingproblemsandthenunderstandingthenatureoftheproblemsistheproperbeginningofallmanagerialac

7、tion.Solutionsgenerallyfallinplacerelativelyeasilyonceproblemsarerecognizedandunderstood.Thereareoftenseveralviablesolutionstoproblemsinacase,butyoucannotimplementanyofthemifyoucannotidentifytheproblems.RecommendationsNext,writeyourrecommendationso