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1、III.ReadingComprehensionRadiobeganasapoint-to-pointcommunicationdevice・In1919,RadioCorporationofAmericanwouldchargeafeeifyousentamessagefromoneradiotoanother.Eitherthesendersortherecipientspaythefee.Thepurposewasbasicallytoundercutthetelegraph,andtheymadet
2、heirmoney51,notbyprovidingradioasa52butbysellinghardware・Inabout1922,radio53intoabroadcastmechanism・Forbroadcasting,inthesimplesense,therewasa54anditbroadcast,andlotsofpeoplecouldhearit.Butbroadcastingwasseenasawaytodrivebusinesstotheradiohardwaremakers.Th
3、estationswere55bypeoplewhomaderadiosor56、bychurchesanduniversitiesthatwantedtogettheir57outbutweren^tgoingtomakemoney.Andtherewasalotofstuffwhichsoundsvery58todayabouthowthismediumwasgoingto59•Andinthe20s,RadioBroadcastMagazine60a$500prizeforthebestessayth
4、atansweredthequestion:“Whoisgoingtopayforbroadcasting,andhow?"Thewinnersuggesteda61onradiolisteners.Now,itsoundsalittlestrangetous,butthat'sactuallytheBritishmodel.TheBBCsupportsitselfbyataxonTVandradiosets.Therewassomediscussionabout62,andHerbertHoover,th
5、eSecretaryofCommercethen,wasstronglyagainstthisidea・Hesaiditwas63thatweshouldallowsogreatapossibilityforservice64byadvertisingchatter.TheCommerceDepartmentwas—65radioatthetime.Afterthecreationofnationalradionetworksthenthepressure一advertiserswantedtogoonwi
6、thit,peoplewhoownedtheradionetworkwantedtosellads,andthat'showradiodevelopedasanadvertisingmedium.51.A.brieflyB.naturallyC・basicallyD.eventually52.A.listenerB・serviceC.broadcasterD.applicant53-A.developedB.extendedC.madeD.drove54.A・magazineB.platformC.stop
7、D.station55.A.wantedB.madeC.sponsoredD.sold56.A.insomecasesB.inreturnC.onthecontraryD.onthewhole57.A.wayB.messageC.profitD.opinion58.A.criticalB.persuasiveC.familiarD.great59.A・communicateB・broadcastC・emergeD.survive60.A.offeredB.wonC.missedD・abandoned61.A
8、.rewardB.taxC.fineD.rent62.A.broadcastingB.advertisingC・chatteringD.modelling63.A.essentialB.inconvenientC.difficultD.unbelievable64.A.sentB.createdC.drownedD.suggested65.A.regulatingB.producingC・providingD.d
