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1、外文文献翻译原文及译文标题：Recommendersystemsforproductbundling作者:MoranBeladev,LiorRokach,ErachaShapira193-206期刊：Knowledge-BasedSystems,卷111,页码:年份：2016原文RecommendersystemsforproductbundlingMoranBeladev,LiorRokach,BrachaShapiraAbstractRecommendersystems(RS)areaclassofinformationfi
2、lterapplicationswhosemaingoalistoprovidepersonalizedrecommendations,content,andservicestousers・Recommendationservicesmaysupportafirm'smarketingstrategyandcontributetoincreaserevenues・MostRSmethodsweredesignedtoproviderecommendationsofsingleitems・Generatingbundlerecom
3、mendations,i.e.,recommendationsoftwoormoreitemstogether,cansatisfyconsumerneeds,whileatthesametimeincreasecustomers9buyingscopeandthefirm*sincome・Thus,findingandrecommendinganoptimalandpersonalbundlebecomesveryimportant.Recommendationofbundlesofproductsshouldalsoinvo
4、lvepersonalizedpricingtopredictwhichpriceshouldbeofferedtoauserinorderforthebundletomaximizepurchaseprobability・However,mostrecommendationmethodsdonotinvolvesuchpersonalpriceadjustment.Thispaperintroducesanovelmodelofbundlerecommendationsthatintegratescollaborativefi
5、ltering(CF)techniques,demandfunctions,andpricemodeling.Thismodelmaximizestheexpectedrevenueofarecommendationlistbyfindingpairsofproductsandpricingtheminawaythatmaximizesboththeprobabilityofitspurchasebytheuserandtherevenuereceivedbysellingthebundle・Experimentswithsev
6、eralreal-worlddatasetshavebeenconductedinordertoevaluatetheaccuracyofthebundlingmodelpredictions.Thispapercomparestheproposedmethodwithseveralstate-of-the-artmethods(collaborativefilteringandSVD).Ithasbeenfoundthatusingbundlerecommendationcanimprovetheaccuracyofresul
7、ts.Furthermore,thesuggestedpricerecommendationmodelprovidesagoodestimateoftheactualpricepaidbytheuserandatthesametimecanincreasethefirm'sincome.Keywords:Recommendersystems,Productbundling,Pricebundling,E-commerce,Collaborativefiltering,SVDIntroductionRecommendersyste
8、msareaclassofinformationfilterapplicationswhosemaingoalistoprovidepersonalizedrecommendationsofcontentandservicestousers・Arecommend
