资源描述：
《Unit5CreativityandInnovation_英语学习_外语学习_教育专区》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、Unit5CreativityandInnovationCreativityisnowaneconomicforce,reshapingtheworkworld,puttingtheIndustrialAgetobed・Creativityisnowaneconomicforce,reshapingtheworkworld,sendingtheIndustrialAgeontothenextstep.Thecreativeedgeisnowwherecompetitiveadvantageisachieve
2、dthroughstartlinginnovationandparadigm-shiftingthought.Theadvantageofbeinpcreativeisno、vwherecompetitiveadvantageisachievedthrouzhamazinginnovationandthoughtbrinzinzaboutaradicalchangetoaccepted卩atterns.Yetwevefoundthatcreativebrandstranscendtheirskepticis
3、mofmarketing,allowingthemtobelievewithnosenseofhypocrisy,thusresolvingthisconflict.Yetwe^vefoundthatcreativebrands20beyondtheirdisbeliefofmarketin爲allowingthemtobelievewithoutfeelinghypocritical，thusresolvingthisconflict.Insomefashion,creativityactsasaqual
4、ityoringredientthat,whensprinkledoverlife,inexplicablymakesitmorejoyous・Insomeway,creativityactsasaqualityorebmentasprinklineofwhichmakeslifemoredelightfulforsomeunknownreasons.Innovationexpertshavelongbeatthedrumthatinnovationmustdrivecorporationsofthefut
5、ure・Innovationexpertshavelongexpressedtheirsupportfortheopinionthatinnovationsmustprovidedrivingforceforthecorporationsinthefuture.Todaythereisgrowingrecognitionthatcreativity,artandculturearefarmorethanjustdecorative・Todayitisincreasinglvwidelyrecogniztdt
6、hatcreativity,art,andculturearefarmorethandiversions.LikeRadiatorSprings,oldfactorycitieslikeWhiteRiverJunction,VermontandPittsfield,oncethoughtdeadanddepopulated,havestartedarevivalprocessbasedonbringingincreativeindustries.LikeRadiatorSprings,creativeind
7、ustriesbroughtintoWhiteRiverJunctionVermontandPittsfieldhavemadetheseoldfactor#citiesstartarevivalprocess.Intellectuallyandspiritually,wenolongerfeelweunderstandthehumanpurpose;derivingmeaningoutoflifeeludesmanyofusdaybyday.Intellectuallyandspiritually,nol
8、ongerdowefeelweunderstandthehumanpurpose;daybyday,manyofusescapetheunderstandinzofhowtoderivemeaningoutoflife.Creativityisembeddedinthespiritofirresistiblebrands.Thespiritofirresistiblebrandsincludescreativit
