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1、论述企业形象的作用DiscusstheroleofcorporateimageUndertheconditionofmarketeconomy,goodcorporateimagehasbecomeanindispensableintangibleresourcesandstrategicresources,isanimportantbasisforenterprisesurvivalanddevelopmentconditions,areliableguaranteeistocreatecompetitiveadvantage,howtodointhe
2、customer，sheartgoodcorporateimage?Ithinkthereareseveralaspectsasfollows:First,theserviceissupreme,createsthemythHaiergroupwasfoundedin1984,26yearsintothebusiness,adheretothespiritofentrepreneurshipandinnovationofaworldfamousbrand,hasbeenonthevergeofcollapsefromacollectivesmallfac
3、torydevelopedintomorethan70thousandemployeesworldwide,2010turnoverof135billion700millionyuanglobalgroupcompany,formanyyearsrankedtop500enterprisesintheforefrontofChinese・Haierhasjumpedtotheworld，sfirstbrandofwhitegoods,andhasbeennamedthetenlargestinnovationcompanyintheworldbyNews
4、weekmagazine・Afterthefirstsaleofcreditproductstosell,floatingmethod,onlythinkingoftheoff-season,nooff-seasonmarketisalwaysinthesamerulemovedtocreatetheuserisalwaysdifficultforthemarketisourinnovativeresearchfocusonmarket,agoodreputationinthemarketandneversayusercomplaintisthebest
5、giftforyousatisfactionisourworkstandardsof"onevoteintheend","one-stop"foreigncorecompetitivenessistoobta.incustomeranduserresourcesabilitiesIamHaierIsmile・Haier'shighestserviceconceptisnotonlyabuyingandsellingrelationshiptocustomers,butalsoafeelingofrelatives.Maybethecompanybegan
6、tobuyproducts,butwhenyourbrandtoacertainsuperstructure,thenyoubuyisservice・Fameiswhatyoubuy.Ican，tsaythatservicecanbringyoumuchmarket,butwithoutgoodservice,youwilllosethemarket・Twenty-firstCenturyisnottheageofmaterial,buttheageofspirit・Two,agoodcorporateimagecanenhancethefinancin
7、gcapacityofenterprisesandimproveeconomicefficiency・Agoodcorporateimagetosell,helpcompaniestoabsorbfunds,loans,whichenableenterprisestoaccumulatelargeamountsofcapitalinarelativelyshortperiodoftime,expandbusinessscale,improvemarketingabilityandantiriskability,enhancethedevelopmentp
8、otentia1.Accordingtostatistics,since1990
