sas#2–decisiontrees-templefoxmis：sas#2–决策树-庙福克斯mis

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1、WilliamTrostThid:914453471MIS2501-Assignment5-SAS#2-DecisionTreesGettingDataReadyinSAS1.InitialDataExplorationAsupermarketisofferinganewlineoforganicproducts.Thesupermarket^managementwantstodeterminewhichcustomersarelikelytopurchasetheseproducts.Thesupermarkethasa

2、customerloyaltyprogram.Asaninitialbuyerincentiveplan,thesupermarketprovidedcouponsfortheorganicproductstoalloftheloyaltyprogramparticipantsandcollecteddatathatincludeswhetherthesecustomerspurchasedanyoftheorganicproducts.TheORGANICSdatasetcontains13variablesandove

3、r22,00()observations.Thevariablesinthedatasetareshownbelowwiththeappropriaterolesandlevels:NameModelRoleMeasurementLevelDescriptionIDIDNominalCustomerloyaltyidentificationnumberDemAfflInputIntervalAffluencegradeonascalefrom1to30DemAgeInputIntervalAge,inyearsDemClu

4、sterRejectedNominalTypeofresidentialneighborhoodDemClusterGroupInputNominalNeighborhoodgroupDemGenderInputNominalM=male,F=female,U=unknownDemRegionInputNominalGeographicregionDemTVRegInputNominalTelevisionregionPromCIassInputNominalLoyaltystatus:tin,silver,gold,or

5、platinumPromSpendInputIntervalTotalamountspentPromTimeInputIntervalTimeasloyaltycardmemberTargetBuyTargetBinaryOrganicspurchased?1=Yes,0=NoTargetAmtRejectedIntervalNumberoforganicproductspurchased/Althoughtwotargetvariablesarelisted,thisexerciseconcentratesonthebi

6、naryvariableTargetBuy.a.CreateanewdiagramnamedOrganics.b.DefinethedatasetAAEM61.ORGANICSasadatasourcefortheproject.1)Settherolesfortheanalysisvariablesasshownabove・(YoucangobackandmodifyvariablerolesevenafteryoucompletethewizardbyrightclickingontheOrganicsdatasou

7、rceandselectingEditVariables.ThevariableDemClusterGroupcontainscollapsedlevelsofthevariableDemCluster.Presumethat,basedonpreviousexperienceyoubelievethatDemClusterGroupissufficientforthistypeofmodelingeffort・SetthemodelroleforDemClustertoRejected.2)Examinethedistr

8、ibutionofthetargetvariableTargetBuy.YoucandothisbyclickingonthatvariableintheColumnMetadata(step6of9inthewizard)andthenclickingtheExplorebutton.Whatisth