individualdecisionmaking-广东金融学院：个人决策-广东金融学院

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1、CHAPTER6・INDIVIDUALDECISIONMAKINGCHAPTEROBJECTIVESAfterreadingthischapter,studentsshouldbeableto:1.Explainthesix-steprationaldecision-makingmodelanditsassumptions.2.Idcnli「y(hekeycomponentsinthethrcc-componcntmodelofcreativity.3.Describeactionsoftheboundedlyrationaldecisionmake

2、r・4.Identifysixcommondecisionerrorsorbiases.5.Explainwhenintuitioncanenhancethequalityofadecision6.Identifyfourdecision-makingstyles.7.Describehoworganizationalconstraintsaffectdecisionmaking.8.Explaintheimplicationsofstagesofmoraldevelopmenttodecisionmaking.LECTUREOUTLINEI.INT

3、RODUCTIONA.Individualsinorganizationsmakedecisions,(ppt4)1.Topmanagersdeterminetheirorganization^goals,whatproductsorservicestooffer,howbesttoorganizecorporateheadquarters,andsoon.2.Middle-andlower-levelmanagersdetermineproductionschedules,selectnewemployees,anddecidehowpayrais

4、esaretobeallocated.3.Non-managerialemployeesalsomakedecisionsthataffecttheirjobsandtheorganizationsforwhichtheywork・4.Allindividualsineveryorganizationregularlyengageindecisionmaking一theymakechoicesfromamongtwoormorealtematives.II.HOWSHOULDDECISIONSBEMADE?A.TheRationalModel1.Th

5、eoptimizingdecisionmakerisrational・a)Heorshemakesconsistent,value-maximizingchoiceswithinspecifiedconstraints.2.TheRationalModela)SeeExhibit6-1forthesixstepsintherationaldecision-makingmodel,(ppt5)3.Themodelbeginsbydefiningtheproblem・a)Aproblemexistswhenthereisadiscrepancybetwe

6、enanexistingandadesiredstateofaffairs.4.Next,thedecisionmakerneedstoidentifythedecisioncriteriathatwillbeimportantinsolvingtheproblem・a)Determiningwhatisrelevanttomakingthedccision.b)Thedecisionmaker'sinterests,values,andpersonalpreferencesarebroughtintotheprocess.5.Thethirdste

7、prequiresthedecisionmakertoweighthepreviouslyidentifiedcriteriainordertogivethemcorrectpriorityinthedecision.6.Thefourthsteprequiresthegenerationofpossiblealternativesthatcouldsucceedinresolvingtheproblem.a)Alternativesarenotyetappraised,justlisted.7.Oncethealternativeshavebeen

8、generated,thedecisionmakermustcriticallyanalyzeandeval