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1、商务英语■口语第一课吋(1)词汇方面commerciale.g.TheTVshowwasinterruptedbytoomanycommercials.prospecte.g.Hecalledonsomeprospectsbutfailedtomakeasale.makee.g.TheseproductsareofChinesemake.Thefactorymanufacturedfivemakesoftractors.(2)短语方面2softsellinghardsellingSomesalespeopleadoptadir
2、ect'hardsell'approach,whileothersuseamoreindirect'softselfapproach.haveabadyearThecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.breakinto/penetratethemarketThereischancethatweTlmanagetobreakintotheUKmarket(3)句型方面Iamwritingtoyouconce
3、rning...Youcan'tmissit.Ican"agreemore.Itmayhaveslippedyourmind,but...Youcanalwaysreachmeatthenumber...Wewouldverymuchappreciateitifyoucould...Inotedwithinterestyouradvertisementfor...Yes,that5strue,butontheotherhand...That'sexactlywhatIthink.Maybe,butdorftyouthink..
4、.?Youarewantedonthephone・Asrequested,weencloseforyourattention...《PassCambridgeVantage》Teamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商务专题。下面以Brandpower举例说明:1.掌握商务词汇短语E.g.tobuy/develop/launch/se
5、ll/test/own/stretch/damageabrandE.g.brandimage/leader/loyalty/name/power/stretching2.掌握相关商务知识E.g.Explainwhyyoubroughtoneoftheproducts.strongsenseofbrandloyaltyreasonablepricegoodafter-salesservicereliabilityoftheproductgoodandconsistentqualityuser-friendlydesigngood
6、valueformoneyinstyle3.掌握相关背景知识Tesco,JSainsbury,Asda4《WorkinginEnglish》*mockexampapers:9setsviii、RegisterforBVwww.neea.edu.cnix、BusinessResearchAnsweringbusinessstudiesquestionBusinessStudiesisaskillsbasedsubjectwhichtestsstudents'abilitytousetheirknowledge・Therearef
7、ourbasicskills:LevelOneDescription/IdentificationLevelTwoExplanationLevelThreeAnalysisLevelFourEvaluationTogainthehighestgrades,candidatesmustshowevidenceofthehigherskillsKeytypesofquestionsResponsesshould:Identify/state/describe..makeapointExplain/outline...makeapo
8、intanddevelopitDiscuss...presenttwosidesofthedebateExamine/assess/analyse..makeapointanddevelopfullywithsomequestionofitCriticallyassess/t