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1、TOUCHWOMANOFMUSTOREMARKETINGPLANFiveCents:Pfeiffer、SelinerJackie>Sally>GracePREFACEWiththedevelopmentoftechnologyandchangingtimes,thenetworkeconomygraduallyenterthelineofsightofthepeopleandthepeople'slives・HerewechoosetheTouchWomanskincareproductsoftheMUSTOREforin-depthinve
2、stigationandanalysis,becauseasanonlineshop,itsmarketingmodelreallyshines,theshiftofTouchWomanhasturnedfromthetraditionalpurebuyer-sellerrelationshiptotheexperienceofbeingmovedtotheheartofcomfortable,withitssincereservice.Wewillusetheknowledgeofmarketingforanalysisandplannin
3、g.TableofcontentsPrefaceIntroduction2Analysisandpurposeoftheplanning3Questionnaireandanalysis4Marketingstrategy5Attachment7IntroductionrTouchWomanJ：TheMUSTOREregisteredbrand,foundedin2005,isconsistingmainlyproductsofhigh-endskincare.Itworksadecadewithwell-knowncosmeticsfact
4、oryinGuangzhou.Ithasthreecertificatesandadvancedequipment.MUSTORElaunchesanewproducttothefactorywithnumeroussamplechangeseachtime,tryingtousethemosthigh-endrawmaterials,inordertobringcustomersthebestqualityskincareproducts・TouchWoman'smarketingmodelisincludingblogmarketinga
5、ndexperientialmarketing・Blogmarketing:ThespecialoffbuchWoman'smarketingmodelcan'tstayawayfromtheconceptofbusiness・Thatisgivethelifeforgoodswiththesoul,thentakethegoodstoapersonwholovesthem.So,thekeypointbasedonhumanityandtheblogmarketingmodelcameout.Experientialmarketing：To
6、uchWomancoffee,anotherbrandofMUSTORE,istheonlyoneforexperimentofskincareproducts・Ithasadvertisedthe"TouchWomanwell・AnalysisandpurposeoftheplanningBlogmarketing,asanewbornmarketingmethod,isgettingmoreandmoreattentionsandrecognitions.However,inreallife,itspracticesarelimited・
7、Forexample,anarrowaudience,theknowledgeandculturallevel,aswellastheinflueneeofage・Accordingtotheactualsurvey,themainpopulationofblogmarketingaudienceisconcentratedinthe25-35yearoldsfemales,havinghigherincomeandhigherconsumptionofcognitiveability・Consumergroupsraisedupforthe
8、oldcustomerstrategyhasgiventhehonorarydegreeofTouchwomanbrand,however,withthedevel
