河北省正定县第三中学2018-2019学年高二英语10月月考试题

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1、2018-2019学年度高二第一学期10月考试英语试卷分值：120分时间：90分钟阅读理解（共两节，满分40分）第一节（共15小题；每小题2分，满分30分）阅读下列短文，从每题所给的四个选项（A、B、C、D）中，选出最佳选项，并在答题卡上将该项涂黑。ATherearethousandsofproductsofallcolorsandshapesinasupermarket,makingyoubelievethattheyareworthatry.How?Packagingisthesilentbutpersuadingsalesman.Thereontheshelves,eachbottle,

2、can,box,andjarhasbeencarefullydesignedandmeasuredtospeaktotheinnerselfoftheconsumer,sothathisbuyingnotonlyaproductbutalsohisbeliefinlife.Scientistshavestudiedconsumerbehaviorrecentlyandfoundthatthelookofthepackagehasagreateffectonthe“quality”oftheproductandonhowwellitsells,because“Consumersgenerally

3、cannottellbetweenaproductanditspackage.Manyproductsarepackagesandmanypackagesareproducts,”asLouisCheskin,thefirstsocialscientiststudyingconsumers’feelingforpackaging,noticed.Colorsareoneofthebesttoolsinpackaging.Studiesofeyemovementhaveshownthatcolorsdrawhumanattentionquickly.TakeV8forexample.Forman

4、yyears,thebrightredcoloroftomatoesandcarrotsonthethinbottlemakesyoufeelthatitisverygoodforyourbody.Andtheword“green”todaycankeepfoodpricesgoingup.Shapesareanotherattraction.Circlesoftensuggesthappinessandpeacefulness,becausetheseshapesarepleasingtoboththeeyeandtheheart.That’swhytheroundyellowMsignso

5、fMcDonald’sareinvitingtobothyoungandold.Thisnewconsumerresponse(反应)tothecolorsandshapesofpackagesremindsproducersandsellersthatpeoplebuytosatisfybothbodyandsoul.1.Accordingtothepassage,________seemstobeabletopersuadeaconsumertobuytheproduct.A.thepleasingcolorofthepackageB.thespecialtasteoftheproduct

6、C.thestrangeshapeofthepackageD.thebeliefintheproduct2.Ifapackageoraproductisroundinshape,itcan________.A.bringexcitementtotheconsumersB.attracttheconsumers’attentionC.catchtheeyemovementoftheconsumersD.produceahappyandpeacefulfeeling3.“Andtheword‘green’todaycankeepfoodpricesgoingup.”Thissentencesugg

7、eststhatconsumerstodayare________.A.startingtonoticetheimportanceofnewfoodB.enjoyingthebeautyofnaturemorethanbeforeC.beginningtolikegreenvegetablesD.payingmoreattentiontotheirhealth4.Itcanbeinferredfr