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1、.经济管理学院“MPC”案例分析大赛.目录一、引言……………………………………………………………………………….2二、公司简介.3公司成立………………………………………………………………..………...…………3公司成就………………………………………………………...................…...……......….3公司理念…………………………………………………………………………...…..……4组织机构………………………………………………………………………..…...………4三、产品简介...........................

2、.....................................................................................5四、环境分析................................................................................................................91、宏观环境分析...................................................................

3、..................................102、微观环境分析.....................................................................................................163、SWOT分析........................................................................................................154、STP分析............

4、...............................................................................................19五、企业战略...............................................................................................................201、市场方面..........................................................

5、..................................................202、目标市场.............................................................................................................213、营销差别化与定位..............................................................................................214、开发新

6、产品........................................................................................................................225、管理产品生命周期战略.....................................................................................................236、公司发展蓝图.................................

7、...................................................................................24六、营销策略................................................................................................................251、产品策略.....................................................................

8、........................................