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1、浅谈创新新闻宣传方法初探()Inthefaceofnewopportunitiesandnewchallengesbroughtbytheeconomicglobalizationandtheinfonnationnetwork,newsandpropagandaworkmustfollowthepaceofdevelopmentofthetimes,adheretoMarx'sconceptofnews,usingthelawofinformationdissemination,andactivelyexplorenewmethodstoadapttothenewsit
2、uation,firmlygraspthecorrectguidanceofpublicopinion,singthemaintheme,taketheinitiativetocreate・Agoodpublicopinionenvironmentforeconomicandsocialdevelopment,toprovideastrongspiritualimpetus・Inrecentyears,combiningwiththepracticeoflocaljournalismandpropaganda,Ihavemadesomepreliminarythought
3、sandexplorationsontheeightmethodsofcorrectlygraspingtheorientstionofpublicopinion.First,digintothegrassrootstorealize"ThreeCloseness"〃・(1)digintothefrontlineanddigupnews・"PapercomeZhongjueshallow,andmustknowthistopractice〃・Theprincipleof"threeclosetothepress"requiresthatjournalistsshouldn
4、otclosetheirdoorstothinkofideas,to"sink"intothemasses,tosinkintothenewssourcesandtodigupnewsfacts・Atthesametime,weshouldpayattentiontotheexcavationofnewsresourcesandalltheinfonnationcontainedinthematerial,sothatthechainofinformationhasbeeneffectivelyextended・Throughthedeepprocessingofthel
5、arge,richmaterial,throughanalysis,logic,refining,effortstotapthenewsbehindthenews,revealingtheconnotationandessenceofthings.(two)aimathotspotandcatchnews・Thehotspotsinsociallifearemostlyrelatedtothevitalinterestsofthemasses,andarethefocusofthepublic.Thedutyofnewspropagandaistoexcavatethei
6、nformationthatthemassescareaboutandhavenewsvalue・Thisrequiresthatwemuststudytherelevanceofnewsfactsandthemasses,keentocapturethehighdegreeofconcernofthemasses・Inpractice,weaskedthenewsunitsmustreportthenewsfacts,butalsoatthelaunchbackgroundnews,fromtheperspectiveofthepeopleconcernedaboutt
7、hehotpointofview,theanswerofthemassesconcernedaboutissuesofconcern,andthusbeyondthenewsitself,todigoutmoreprofoundnews・(three)pressclosetolifeandrefinenews・Theso-calledlife,ispropagandashouldguidethelifeintolife,servicelife,work,alwaysputtheviewalignmentofthefieryli
