新甲壳虫营销策划

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1、新甲壳虫营销策略Tfte(Beet仏经典从新乐TeamMember:杨秀钦ProductIntroduction张林MarketingPositioning陈杰PricingStrategy王晓清AdvertisingStrategy和艳仙DistributionChannels卞躍萍After-salesServiceApril20,2013ProductIntroductionIfsbeenaround70yearssincetheoriginalrear-enginedBeetlethatdebutedwithsweepingroof

2、lineandmuscularfenderscometomarket.However,theoldonehasbeenreplacedit'shasbeenbythenewBeetlenow.It'saBeetlefromVolkswagen-completewithamorefruitystreamlinedbody.Andthereisnoedgesandcornersinthebodyshapewhichcanofferacomfortableinternalspace.Furthermore,panoramicsunroofcana

3、lsoandexpandedsenseofspaciousness・Andyoucanlistentomusicplayedbythe"Funder"audiosysteminaideaseatingwhiledriving.Atlast,theElectronicStabilitySystemwillserveforyoursafety.Rightnow,youwouldfallinlovewithdriving.MarketPositioningChina，scarsaleshasshowedalargeincreaseafterjoi

4、nedtheWTO.Andifsautomarkethasastarenterpriseswhiletheworldeconomywasrecoverfromthecrisis.Thereisapreferenceforconsumerstobuyaparticularorspecificmodels・Consumersgraduallyshowagreatinterestinhigh-gradecarbecauseoftheincreasedeconomicincomeandthegovernmentpreferentialpolicy.

5、Andmostofthemareyoungpeople,whichhaveastableworkwithhighincomeandstrongpowerofpurchasing・So,wearetargetingyoungbuyersinmedium-sizedcitiesandlargecities.PricingStrategyWewillmakedifferentpriceaccordingtodifferentmodelsandthebasicpriceisaboutY220000toY310000.Consideringofsom

6、econsumerwhowanttobuyacarbutpayforitatonce・Wewouldliketoofferaninstallmentbusinessforthem.Inthis,wecanattractmoreconsumerwhoholdsanewconsumptionconcept.Besides,wealsoprovidesomepreferentialpolicies.Forinsistence,weallowourconsumerowethecarforaperiodoftimebypaysomemoneytode

7、cidewhetherbuyit.AdvertisingStrategyWemainlyputouradvertisementintotheinternet,butnewspapersandmagazinesarealsohelpfulforus.Ontheonehand,youcanwatchthevideoadsonourhomepageortakeaglanceofthenewBeetleonotherpopularwebsites・Ontheotherhand,wewillputafull-pageadinnewspaperswhi

8、lewepublishanarticleofNewBeetleonAutomobileMagazine・Inaddition,NewBeetleswouldhaveabetter