国际广告杂志策划方案

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1、选择大于努力，智者掌握时代，《国际广告》杂志，值得信赖-21-选择大于努力，智者掌握时代，《国际广告》杂志，值得信赖内容提要《国际广告》杂志在改名之后，其知名度会受到一定的冲击，因此，本策划主要是针对其知名度的提升，策划两个目标：★稳固和发展大客户★提高知名度，扩大市场份额。针对其目标，本策划提出一些参考策略，其中在广告上，运用两种形式◆户外广告形式◆电视及网络媒体广告在广告的使用上，户外广告中“汽车站台广告”占主导，其有针对性进行广告投放，且在分配方式可以根据城市的情况进行调整。策划主要围绕一个主题“选择大于努力，智者掌握未来，《国际广告》杂志，值得拥有”，其中

2、电视广告形象传达这一主题。此主题主要是为《国际广告》杂志在消费者心中树立统一形象。制定此主题来源以下三点：1．成功的企业受人瞩目及钦佩，而并不是任何人都能在相同行业成功，而在于其选择的正确性。2．现阶段，国家鼓励大学生创业，而创业的关键在于找准行业，做出明智与正确选择。3．广告公司与企业逐渐增加，业务员及学校相关专业的增多，此主题在这样一个形式下，起到率先树立一个商业类杂志引导形象作用。-21-选择大于努力，智者掌握时代，《国际广告》杂志，值得信赖目录F市场扫描一、国内广告杂志新时代·········································

3、·······03二、广告杂志市场容量·················································03三、《国际广告》杂志发展简概···········································04四、消费者的层层透析··················································05五、强手如云的国内杂志市场············································06六、《国际广告》杂志SWOT分析···················

4、·······················08F营销提案●广告公司与企业※《国际广告》杂志近在咫尺············································09※你（大且忠诚客户）的生日我（《国际广告》杂志）参与···················10※四方交流会··························································10※代销点激励制与协助宣传··············································11●高校相关专业师生★《国际广告

5、》杂志携手学子“世界读书日”征文大行动····················11-21-选择大于努力，智者掌握时代，《国际广告》杂志，值得信赖★“世界读书日”海报宣传··············································12★校园刊亭宣传························································12★学校附近公交车站台··················································13★赞助全国大学生广告艺术大赛············

6、······························13F创意提案一、火车站电视屏幕广告················································14二、网络广告··························································14三、电视宣传片························································15F媒介提案一、户外广告（一）公交车站台·····································

7、··············16（二）海报广告·····················································16二、传统媒体+新媒体广告（一）电视媒体+火车站屏幕··········································17（二）网络媒体·····················································17-21-选择大于努力，智者掌握时代，《国际广告》杂志，值得信赖F费用预算费用大集合···································

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