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时间:2019-05-10
《经典案例金融产品营销策划书(DOC25页)》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、浙经院首届金融产品营销技能竞赛金融产品营销策划书方案名称:基金营销策划方案参赛队负责人:张旭东指导老师:吴庆念完成日期:2009-5-16适用时间:2009/6/1-2009/9/1-22-目录概要提示·························································(03)一、策划目的·····················································(03)二、营销环境分析·······················
2、··························(03)(一)、宏观环境分析·············································(03)(二)、基金产品SWOT分析········································(04)1、优势·····················································(04)2、劣势············································
3、·········(06)3、威胁·····················································(07)4、机会·····················································(07)(三)、竞争企业分析·-22-············································(08)(四)、企业形象分析·············································(09
4、)(五)、投资者分析················································(09)三、市场面临的问题分析·················································(10)(一)市场风险···················································(10)(三)流动性风险················································(10)(四)管理风险·
5、·················································(10)(五)操作或技术风险············································(11)(七)其他风险··················································(11)(六)合规性风险·················································(11)四、市场机会分析-22-···········
6、·············································(11)五、营销策划达到的目标···········································(11)六、营销策略·····························································(11)(一)、产品策略··················································(11)(二)、渠道策略········
7、·········································(14)(三)、价格策略··················································(15)(四)、促销策略·························································(16)七、具体推进方案·························································(17)(一)、针对不同投资者
8、···········································(17)(二)、针对企业自身·············································(18)八、费用预算-22-·····························································(19)结束语························
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