特产专卖店创业计划书(最新整理By阿拉蕾)

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1、16目录一．摘要··························································4二．公司简介······················································41.公司简介·······························································42.公司的宗旨和目标················································

2、·······43.产品优势·······························································44.技术优势·······························································45.核心管理团队···························································4三．市场分析··································

3、····················51.市场介绍·······························································52.目标市场16·······························································53.需求分析·······························································5四．竞争分析·················

4、·····································61.主要竞争对手分析·······················································62.市场竞争策略···························································63.竞争优势分析···························································7五．产品服务··········

5、············································71.产品发展规划···························································72.研究与开发·····························································73.生产与运输·····························································84.实施与

6、服务·····························································816六．市场营销······················································81.市场开发策略···························································82.产品定位分析·····················································

7、······93.产品定价策略···························································94.渠道网络建设···························································95.广告宣传策略···························································96.营销团队建设·····································

8、·····················10七．财务计划·····················································101.资金需求说明··························································102.资金投入计划················································