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1、2008年6月大学英语四级考试试题答题卡1(AnswerSheet1)PartIWriting(30minutes)Directions:Forthispart,youareallowed30minutestowriteashortessayentitledRecreationalActivities.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbelow.1.娱乐活动多种多样2.娱乐活动可以使人们受益,也可能带来危害3.作为大学生,我认为……RecreationalActivities______
2、______________________________________________________________________________________________________________________________________________________________________________________________________________________________PartIWriting(30minutes)注意:此部分试题在答题卡1上。PartIIReadingComprehens
3、ion(SkimmingandScanning)(15minutes)MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertisin
4、g:television,newspapers,radio,magazines,out-of-home,Internet,anddirectmail.TelevisionTelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcanunderstandth
5、epoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.Television'sinf
6、luenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance,iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmalle
7、randmorehomogeneous(具有共同特点的)thantheyhavebeeninthepastSecond,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencememb
8、ersmorecontroloverw