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1、滨江学院毕业论文(设计)外文翻译题目微善举公益动画设计学生姓名聂佳卉学号20092358032院系滨江学院专业软件工程(动画)指导教师郑关胜二O一三年五月二十日原文:AdsandPSAs⑴CopywritingforVisualMediaBeforetelevision,therewasradioadvertisingandfilmadvertisinginmoviehouses.Youstillseelocaladsinsomemovietheatresbeforetheprogramstarts.Sotheprincipleofsellingtimebetweenprogramming
2、forcommercialmessagesgrewupwiththevisualmedia.Aformatthatisprobablyuniquetotelevisionwasdevelopedtodelivershortvisualcommercialmessagesveryefficientlyandeffectivelyinbreaksbetweenprograms.Theairtimewassoldtoadvertiserstogeneratetheoperatingrevenueandprofitforthetelevisioncompanies.Televisionprovid
3、esaccesstothemajorityofhomesand,therefore,tothelargestaudience.Beforetelevision,fewpeoplehaddealtwiththepressuretocommunicateproductorcommercialinformationinarapid,attention-gettingwaythattelevisionneeds.Itwas,andstillis,veryexpensivetobuyairtime.Becausetelevisionisthemostexpensiveadvertisingmediu
4、m,ithasdriventhewritersandproducersofcommercialstorefinetheirtechniquessoastodeliveracompletemessageinasmallamountoftime.Thecostofthistimefarexceedstheproductioncostofmakingthemessageitself.Theshortadhasbecomeakindoftwentieth-centuryartformwithaconstantlyevolvingstyle.Ithasattractedmuchwritingandd
5、irectingtalentfromaroundtheworld,drawnpartlybythemoneytheycanmakeandpartlybytheopportunitytograduatetolongerforms.Adsarespecialbecausetheyaresoshort—usuallyunderaminute.Everyonehasseenthem,whichisnotsotrueforsomeotherformats.Almostalltelevisionviewershaveseenpublicserviceannouncements(PSAs),whicha
6、remessagesthatarebroadcastforthepublicgood.PSAsaresometimespaidforbysponsoringorganizations,buttheyareusuallyfurnishedtobroadcasterstofillanyemptyspotsinthecommercialbreak.ThisisonewayinwhichtelevisionstationshelpthecommunitytowhichtheybroadcastandfulfillanobligationoftheirFCClicensetobroadcastove
7、rpublicairwaves.Ofcourse,PSAsusuallyrunlateatnightorinotherlesscommerciallydesirabletimeslots.Noteveryonecanwriteafeaturefilmscript,butanyonecanwritea30-or60-secondPSA,soitisagoodplacetostart.⑵CopywritingVersusSc
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