20092358032聂佳卉外文翻译

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1、滨江学院毕业论文(设计)外文翻译题目微善举公益动画设计学生姓名聂佳卉学号20092358032院系滨江学院专业软件工程（动画）指导教师郑关胜二Ｏ一三年五月二十日原文：AdsandPSAs⑴CopywritingforVisualMediaBeforetelevision,therewasradioadvertisingandfilmadvertisinginmoviehouses.Youstillseelocaladsinsomemovietheatresbeforetheprogramstarts.Sotheprincipleofsellingtimebetweenprogramming

2、forcommercialmessagesgrewupwiththevisualmedia.Aformatthatisprobablyuniquetotelevisionwasdevelopedtodelivershortvisualcommercialmessagesveryefficientlyandeffectivelyinbreaksbetweenprograms.Theairtimewassoldtoadvertiserstogeneratetheoperatingrevenueandprofitforthetelevisioncompanies.Televisionprovid

3、esaccesstothemajorityofhomesand,therefore,tothelargestaudience.Beforetelevision,fewpeoplehaddealtwiththepressuretocommunicateproductorcommercialinformationinarapid,attention-gettingwaythattelevisionneeds.Itwas,andstillis,veryexpensivetobuyairtime.Becausetelevisionisthemostexpensiveadvertisingmediu

4、m,ithasdriventhewritersandproducersofcommercialstorefinetheirtechniquessoastodeliveracompletemessageinasmallamountoftime.Thecostofthistimefarexceedstheproductioncostofmakingthemessageitself.Theshortadhasbecomeakindoftwentieth-centuryartformwithaconstantlyevolvingstyle.Ithasattractedmuchwritingandd

5、irectingtalentfromaroundtheworld,drawnpartlybythemoneytheycanmakeandpartlybytheopportunitytograduatetolongerforms.Adsarespecialbecausetheyaresoshort—usuallyunderaminute.Everyonehasseenthem,whichisnotsotrueforsomeotherformats.Almostalltelevisionviewershaveseenpublicserviceannouncements(PSAs),whicha

6、remessagesthatarebroadcastforthepublicgood.PSAsaresometimespaidforbysponsoringorganizations,buttheyareusuallyfurnishedtobroadcasterstofillanyemptyspotsinthecommercialbreak.ThisisonewayinwhichtelevisionstationshelpthecommunitytowhichtheybroadcastandfulfillanobligationoftheirFCClicensetobroadcastove

7、rpublicairwaves.Ofcourse,PSAsusuallyrunlateatnightorinotherlesscommerciallydesirabletimeslots.Noteveryonecanwriteafeaturefilmscript,butanyonecanwritea30-or60-secondPSA,soitisagoodplacetostart.⑵CopywritingVersusSc