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1、商业界：百事可乐和可口可乐的竞争例子他们两个广告的影响AcaseinpointisthebankruptcyofEnronenergygroup.ItiswellknownthatEnronhasbeencookingitsaccountbooksinitspastfewyearsinordertogainmoreeconomicsuccess;however,whatawaitsitisnottheeconomicsuccessbutthepunishmentofitsdeeds.Alsotheyhavetoconformto
2、theneedsoftheircustomers,ortheywouldlosetheirmarket,withoutwhichtheycannotevensurvive,nottomentiontheachievementofpersonaleconomicsuccess.GrossDomesticProductGDPInformationageP&GCompany,whichisoneofthebiggestsuppliersofconsumergoodsintheworld,sufferedgreatlossfromthe
3、problemofitskeymake-upproductSK-2,whichwasaccusedtocontainakindofcontaminantelement.TheToyotaInc,amajormanufacturerofcarsintheworld,hadtowithdrawsomeofitscarsrecentlyfortheproblemofthecarsproducedbythecompany.次贷危机：subprimecrisis科学界：马太效应：MatthewEffect诺贝尔奖：theNobelPriz
4、e中有以下几个科目：theNobelPrizeforLiterature,theNobelEconomicsPrize,theNobelPeacePrize,theNobelPrizeforPhysics,theNobelPrizeforChemistry,theNobelPrizeinPhysiologyandMedicine主流科学，非主流：Mainstreamsciencenonmainstreamscience爱因斯坦的相对论：TheoryofRelativity爱因斯坦：AlbertEinsteinwasatheore
5、ticalphysicist,philosopherandauthorwhoiswidelyregardedasoneofthemostinfluentialandbestknownscientistsandintellectualsofalltime.Heisoftenregardedasthefatherofmodernphysics.Hereceivedthe1921NobelPrizeinPhysics"forhisservicestoTheoreticalPhysics,andespeciallyforhisdisco
6、veryofthelawofthephotoelectriceffect."thespecialandgeneraltheoriesofrelativity他的理论可以用于核电站：nuclearpowerplant哥白尼建立了日心说，theheliocentrictheoryNicolausCopernicus(1473-1543),Polishastronomer,bestknownforhisastronomicaltheorythatthesunisatrestnearthecenteroftheuniverse,andt
7、hattheearth,spinningonitsaxisoncedaily,revolvesannuallyaroundthesun.Thisiscalledtheheliocentric,orsun-centered,system.哥白尼的例子：CopernicuswronglyputtheSunasthecenteroftheuniversebecausehismodelwasbuiltonobservationsfromnakedeye.Hencewecannotexpecthismodelbetheall-rightr
8、eflectionoftheuniversewithoutthehelpofastronomicalequipmentsnowadayssuchastheHubble.伽利略发明天文望远镜，支持日心说astronomicaltelescopeHalfacentu
