国际商务谈判课程参考习题

国际商务谈判课程参考习题

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1、国际商务谈判课程参考习题天津工业大学经济学院国际贸易系—、网络练习:利用globalEDGEhttp”仗lobalEDGE.msu.edu/网络资源完成下列练习Chapter1・GLOBALIZATIONExercise1Yourcompanyhasdevelopedanewproductthatisexpectedtoachievehighpenetrationratesinallthecountrieswhereitisintroduced,regardlessoftheaverageincomestatusofthelocalpopulace・Consideringthec

2、ostsoftheproductlaunch,themanagementteamhasdecidedtoinitiallyintroducetheproductonlyincountriesthathaveasizeablepopulationbase.Youarerequiredtoprepareapreliminaryreportwiththetoptencountriesoftheworldintermsofpopukitionsize.Sincegrowthopportunitiesareanothermajorconcern,theaveragepopulationgr

3、owthratesshouldbealsolistedformanagement^consideration.Exercise2Youareworkingforacompanythatisconsideringinvestinginaforeigncountry.ManagementhasrequestedareportregardingtheattractivenessofalternativecountriesbasedonthepotentialreturnofFDI.Accordingly,therankingofthetop25countriesintermsofFDI

4、attractivenessisacrucialingredientforyourreport.Acolleaguementionedapotentiallyusefultoolcalledthe“FDIConfidenceIndex”whichisupdatedperiodically.Findthisindex,andprovideadditionalinformationregardinghowtheindexisconstructed・Inaddition,discussthechangesthathavetakenplaceovertheyearsinthecountr

5、iesrankedinthetop25countries.Chapter2-NATIONALDIFFERENCESINPOLITICALECONOMYExercise1TheFreedomintheWorldsurveyevaluatesthestateofpoliticalrightsandcivillibertiesaroundtheworld.Provideadescriptionofthissurveyandaranking(intermsof"freedom^)oftheleadersandlaggardsoftheworld・Whatfactorsaretakenin

6、toconsiderationinthissurveywhenformingtherankings?Exercise2MarketPotentialIndicators(MPI)isanindexingstudyconductedbytheMichiganStateUniversityCenterforInternationalBusinessEducationandResearch(MSU-CIBER)tocompareemergingmarketsonavarietyofdimensions.Provideadescriptionoftheindicatorsusedinth

7、eindexingprocedure・Whichoftheindicatorswouldhavegreaterimportanceforacompanythatmarketslaptopcomputers?ConsideringtheMPIrankings,whichdevelopingcountrieswouldyouadvisethiscompanytoenterfirst?Chapter3-DIFFERENCESINCULTUREExercise1Youareprepari

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