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1、IntroductionAswemoveintowhatisbeingcalledthe"informationage^thesignificanceofmassmediaseenmorenoticeablethaneverbefore.Doesthemassmediahaveaneffectonsociety^values?Canthemassmediaaffectthesociety^policy-makers5decisions?Ifso,whatkindofeffect?Howdoesittakeplace?Howcanwetakeadvantag
2、eofit?Howdopeoplelearnfromthecontentofmassmediaandhowthemassmediaandthepeopleinteract?Itisundoubtedlyverypossibletoanswerthesequestions.Inthisresearch1supposetoanswerthesequestionsbyanalyzingtheSomaliaevent,whichtookplacein1992.ThiseventperfectlyexplainshowtheAmericanmassmediaaffec
3、tthedecisionsofpolicy-makersofUnitedStateduringhumanitariancrises.SincetheendoftheColdWartheincreasingwillingnessofwesterngovernmentstointervenemilitarilyduringhumanitariancrises,coupledwithsignificantlevelsofwesternmediaattentiontothehumanconsequencesof'distant5civilwars,raisessub
4、stantivequestionsregardingthemedia-staterelationship.Duringthe1980stheproliferationofnewtechnologiestransformedthepotentialofthenewsmediatoprovideaconstantflowofglobalreal-timenews.Newstechnologiesappearedtoreducethescopeforcalmdeliberationoverpolicy,forcingpolicy-makerstorespondto
5、whateverissuemediafocusedon.Specifically,itiscommonlyarguedthatinterventionduringthehumanitariancrisesinnorthernIraqandSomaliawerepartiallydrivenbynewsmediacoverageofsufferingpeople,the“CNNEffect".(Robinson,2002:l)The“CNNEffect”isnotsynonymouswithCNN,itconsistsoftheimpactofbothnews
6、channelsandprintmedia.Newtechnologiesmakemediaakindofforcethatcannotbeneglectedbygovernment.Nomatterwhatformthemediais:TV,radio,newspaperorinternet,itprovidesinformationeveryday,peoplereceivetheseinformationforwardlyorpassively.Peopleusemediaastheirearsandeyestogetintouchwiththeout
7、sideworld.Onlyafewyearsago,mostpeoplehadneverheardofmultimediaortheinternet.Nowpeoplecanhardlypickupanewspaperwithoutseeingareferencetooneortheother,orboth.Sincemediahavesuchastrongstrength,canweChinesemediaalsohaveitsownforcetopromotesocialchangeorpolicy-making?Theanswerisdefinite
8、lyyes.Chinanowisexperienci
