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1、酒店年终营销工作总结Aboutoutstandingachievement.Thejobsumsuprespectingendoftheyear,everybodythinksofaboveallundoubtedlyisoutstandingachievement,talkaboutoutstandingachievement,wanttotalkwiththenumbernecessarily,so,thenumberbecamestandorfallofreflectiveworkoutstan
2、dingachievementtohavethethingthatshowsstrengthmost.Thethingthattherearealotofaffordforthoughtsatthebackofthenumberneedsthosewhohavedeeparrangementtoanalyse,workinginordertocompletethesalethatbudgetarystandorfallwi11cometoinspedahotelsimplyisnotobjective
3、.Citeatherealestcase:Forhotelofabsolutelylargetohomenumber,afcwcanthesalebudget2003havetofinish?Andthesaleoutstandingachievement2004,mosthotelcanbeoverfulfilecl,so,ifuse,calculatedwithexampletypelastyear,thatgrowthrangeiscertainandbreathtaking.But,iftak
4、enoaccountof2003“SARS“element,thenumber2004andthenumber2003cannotcompareanimportapparently.Wheninspectinghotelsaleoutstendingachievement,appearveryeasilyonthenumberdeviationormisunderstanding,especiallywhenthenumberisgood,easierforgetoneself.Weciteacase
5、again:Whenthesalewhenthehotel,GOPisoverfulfiled,howmuchistheaveragethatwethinkoftonotwasthesameasthearea,classthatbethesameasastar,hotelthatisthesameasdimensions?Ifeverybodyistobeonsamestandard,howshouldbeweevaluatedagaintoouroutstandingachievement?Abou
6、tthebrand.Thebrandimagethatthereisnothotelhimignorednowandbrandeffect,theactionofthebrandisnotitssimpleexteriorvisualsenseidentifiesasystemalready,bearingtheweightofhoweverconceptofbattalionofalreadyoflookforwardtoandbehaviorstandard,abitdirectersay,the
7、brandrepresentedeverythingofthehotel.Itisverydifficulttobesummedupendoftheyearaboutwhathotelbrandworkssodo,alotofhotelssensethepossibi1itydonotknowhowtostart.Normally,afewhotelspaycloseattentiontomaymorelyalleged“hard“index,forexamplethefindingsofthesel
8、ectionoftheexposurerateofallsortsofmedia,guildandhoteloneself(questionnaire,randominterview,complainthe)suchasfeedback,adoptthesesocalledobjectiveapproaches,understandinghotelbrandisindientofgeneralpublic,causegroupmediumimpressi