Definitive-Guide-to-Social-Marketing

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1、TheDefiniTiveGuiDeToSocialMarkeTinGAMArketoWorkbook01TableofconTenTS03inTroDucTion04parTone:WhydoesMybusinessneedsociAlMArketing?07parTTwo:lAyingtheFoundAtion22parTThree:peer-to-peersociAlshAring27parTfour:b2bsociAlMediAchAnnelsAndtActics62parTfive:toolsFo

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3、ecomeanThequestionisnolongershouldIdointegralpartofourlivesandcontinuessocial,therealquestioniswhywouldn’ttoevolve.AfewyearsagoeveryoneIdosocial?OurDefinitiveGuidetoB2BwastalkingabouttheimportanceSocialMarketingshowsyouhowtoaddofB2Bcompaniesbeingactiveands

4、ocialtoeverymarketingactivitytodrivecreatingpagesonsitessuchasbuyerengagement,newbusinessandFacebookandTwitter–nowtherevenue.Whetheryouarejuststartingoutconversationhasshiftedandismovingorhaveawell-definedsocialmarketingtowardstheideathateverymarketingplan

5、,thisguideisyourgo-tohandbook.campaignmustbesocial.Let’sgetsocial!Thenewtheoryisthatsocialismorethanjustachannelortactic;itisastrategythatshouldbepresentineveryaspectofyourmarketing.AndnowthatB2Bfinally“Marketingtodayisdifficult.thereare200understandsthepo

6、werofsocial,howmillionpeopleontheu.s.‘donotcall’list.doyouharnessit?Howdoyouenticeandengageyouraudiencetoshareyourover86%oftvviewersadmittoskippingmessageandtobeabrandambassador?commercials.Forty-fourpercentofdirectmarketingisneveropened.roughly99.9%ofAsam

7、arketer,youneedtolearntoonlinebannersareneverclicked.buyerswaitleveragesocialmedia–forbuildinguntiltheyhavecompleted60-80%oftheirrelationships,listeningtothemarket,researchbeforereachingouttovendors”.promotingcontent,andinfluencingbuyersevenbeforethey’reid

8、entifiedaspotentialMichaelbrennerleads.YouhavetodomorethansocialseniordirectorofglobalMarketingatsApmedia;youhavetodosocialmarketing.03pArtonewhyDoeSMybuSineSSneeDSocialMarkeTinG?04pArtone:WhydoesMybusinessne