We Are Social：社交品牌——未来营销的重中之重

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3、ue4Gomobileorstandstill5Evolvefrombigideastoleitmotifs6Movefromselectivehearingtoactivelistening7Experiencesarethenewproducts8CSRmustevolveintocivicengagementWeAreSocialSocialBrands:TheFutureOfMarketing•@wearesocialsg•4AninteractiveeBookWhereveryouseetheiconabove,simplyc

4、lickonittoloadapre-craftedtweetthatsummarisesthekeypointsonthatpage.You’llbeabletocheckandeditthetweetbeforeyoupublishittoTwitter.Wordsinorange(exceptforpageheadlines)arehyperlinkstomoreinformation.WeAreSocialSocialBrands:TheFutureOfMarketing•@wearesocialsg•5Downloadyour

5、copyoftheSocialBrandseBook:DOWNLOADWeAreSocialSocialBrands:TheFutureOfMarketing•@wearesocialsg•6PRINCIPLE1SOCIALEQUITYDRIVESBRANDEQUITYWeAreSocialSocialBrands:TheFutureOfMarketing•@wearesocialsg•7StartingoutrightThekeytodeliveringmeaningfulreturnsonmarketinginvestments(R

6、OMI)istosetclearbusinessobjectivesattheoutsetofmarketingactivities,andtoensurethateverythingthebranddoesisthenfocusedondeliveringthoseobjectives.Thisgoesforsocialmediatoo;ifsocialactivitiesarenotfocusedondeliveringbottom-linebenefitsforthebrand,theyquicklybecomeadispensa

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8、ivesforsocialmedia,insteadofthinkingaboutthelonger-termbenefitsofanapproachthatbuildsmeaningfulengageme