TalkingData-移动游戏Benchmark指标数据(8月)

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1、TalkingData-移动游戏Benchmark指标数据（8月）ARPU值（元）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏android平均值7.250.3514.055.673.992.752.0014.15iOS平均值4.520.7016.455.335.692.601.5116.80付费率（PayRate）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏android平均值5.00%2.63%1.86%4.06%1.16%1.90%3.97%3.27%iOS平均值0.22%0.59%1.69%1.79

2、%0.69%0.81%0.32%1.42%DauMau平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏平均值0.090.100.140.070.140.090.140.12android高位值0.180.190.380.130.400.110.260.34平均值0.090.140.120.120.140.110.170.14iOS高位值0.190.230.250.230.420.140.240.38日均游戏次数（LoginTimesPerUserDay）（次）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏平均值3

3、.123.465.602.843.823.443.084.25android高位值11.548.4011.436.2610.987.3710.7912.64平均值4.133.525.193.724.584.482.454.97iOS高位值6.855.8011.767.1116.077.143.0815.68周活跃率（WeeklyLoginRate）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏平均值11.64%15.29%6.55%9.10%8.67%9.51%9.31%10.65%android高位值28.57%25.72%23.9

4、4%19.93%39.32%29.86%28.44%35.08%平均值6.84%8.94%8.07%8.64%6.50%7.66%11.71%12.18%iOS高位值21.78%28.25%36.04%18.63%21.91%11.42%28.88%42.99%月活跃率（MonthlyLoginRate）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏平均值26.49%33.44%15.79%30.53%18.63%25.13%21.18%24.73%android高位值56.91%55.88%46.95%54.30%52.13%45.

5、79%54.26%55.71%平均值20.54%33.30%16.97%23.53%17.73%21.44%24.95%21.43%iOS高位值54.59%56.70%52.81%49.38%54.32%40.48%53.48%53.26%一日玩家比例（OneTimeUserPercent）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏平均值50.08%45.77%56.08%53.23%53.60%50.06%45.50%53.41%android高位值31.85%24.79%31.97%41.15%36.05%38.57%31.9

6、7%34.90%平均值46.42%33.64%51.82%47.33%66.80%44.57%37.50%47.59%iOS高位值29.06%21.98%23.18%42.28%26.66%26.86%24.28%15.79%注：一日玩家比例高位值取每类游戏该指标Last3数据次日留存（1-DayRetention）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏平均值23.97%33.13%34.93%31.57%27.02%20.68%31.74%33.61%android高位值37.93%44.37%45.28%38.14%43.

7、80%26.22%37.72%45.59%平均值22.83%38.74%37.41%31.95%16.94%23.94%29.21%34.90%iOS高位值25.30%44.68%51.67%37.27%26.30%32.40%48.17%49.02%7日留存（7-DayRetention）平台类型休闲游戏智力游戏角色扮演动作游戏策略游戏模拟类棋牌游戏卡牌游戏平均值6.67%7.90%12.69%8.12%7.27%7.10%11.60%13.72%android高位值11.64%14.35%16.28%9.16%10.20%11.30%18.77%18.4

8、5%平均值7.46%4.25%8.45%8.36%5