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1、Unit3OrganizationalCultureInbusinessworld,organizationalculturetakestheformof“corporateculture”,whichmeansthefosteredandacceptedwayallmembersofacompanydothings.Andcorporatecultureisinitiallyestablishedbythefounderofacompany,passeddownandrepresentedinallthecompany'sactivities(espec
2、iallyceremonialactivities)andstaff'sspeechandbehavior.Usually,corporatecultureisdividedintofourstratums:1)materialcontents;2)behavioralcontents;3)systematiccontents;4)spiritualcontents.materialcontentslayoutofoffice,floorshop,dormitory,buildings,etc.behavioralcontentsmarketing,adv
3、ertising,management,staff'sspeechandbehavior,etc.systematiccontentsregulationsonwhat'llbeprizedorpunished,rituals,socialization,etc.spiritualcontentsvalues,mindsofbusiness&societyandbusiness&environment,etc.Corporatecultureisvirtuallyrepresentingthevalues,developmentgoalsofthecomp
4、any,unifyingallstaff'sminds,speechandbehavior.Whycorporateculturecanreceivepeople'sincreasingattention?ReadingonePartI(P1)Introduction:Theconceptoforganizationalculture&discoursecommunity.PartII(P2~3)Differentculturesindifferentorganizationsareconstructedbythepeoplewhofoundandchan
5、getheorganization.PartIII(P4~5)Analysisofanorganization'scultureandsubculture.PartIV(P6~8)Analysisofanorganization'sdiscoursecommunitiesanditscoverage.Structuresensitive:a.quicktofeelorshowtheeffectofbesensitiveto:对……敏感e.g.Enterprisesinmarketeconomymustbesensitivetomarketinformati
6、on.n.+-sensitiveadj.对……敏感的e.g.Thesearealllight-sensitivematerials.Market-sensitivebusinessescanstandmorechanceofsuccess.keylanguagepointssensible:a.明智的，通晓事理的sensory:a.感觉的，感官的sentimental:a.情绪的；多愁善感的sensational:a.很好的；轰动的，煽情的2)value(1)n.relativeworthorimportance价值e.g.Thecompanyhaspat
7、ronizedmanythingstothevalueof$100.000.Marketconcentrationreferstothecertainproportionofthetotalmarketvalue.(2)v.toregardoresteemhighly重视；珍视e.g..Eachbusinessshouldvaluetheirpublicimageandreputation.行业集中度(ConcentrationRatio)又称行业集中率或市场集中度（MarketConcentrationRate）是指某行业的相关市场内前N家最大的企业所占
8、市场份额（产值、产量、销售额、销售量、职工人数、资产总额等）的总和
