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1、外文翻译原文HowtodevelopthebusinessstrategyMaterialSource:R&DManagement36，7，2006Author:RebeccaA.MorganGraspthefuture,thecompanyistheessenceofbusinessstrategy,however,duetotheuncertaintyofthefuture,itgivesthecompany,notonlyhavetheopportunityandalsousuallyaccompaniedbyriskandthreats,thisrequestforstrat
2、egicmanagement.Accordingtothegeneraldefinition,operationstrategyisenterpriseforsurvivaldevelopmentinoveralldesign.Overall,along-termstrategyhasthecharacteristicsof,competitiveandguidingthedecisionobject,soitiscomplex,inthefaceoftheproblemoftenisthesuddenandhardtopredict,anddecision-makingiscorr
3、ectornotandrelatedtoenterprise'sglobalandoutlook,so,inmakingtheprocessmustuseofscientificmethodsandsteps.Thebuildingofenterprisemanagesstrategicelementsgenerallyincludesfouraspects:(1)productsandbusinessfields.Itistoillustratethatthecompany'smissionbelongtowhatkindofspecificindustriesandseeking
4、newopportunitiesofthefield.Inparticular,theprocessofestablishingoftenneedtouse"chatelementsaredescribed.Becausethedefinitionof"bigbusiness"istoowide,managementcontenttoowidetoreportoperatingstrategy,can'tclearlydefineenterprisebusinesslines.Andbigindustryreferstoproposethesamecharacteristicsint
5、heproductandmarkets,mission,andtechnologyofsmallindustries.Suchaswahahaareaisthedrinksandhealthfoodindustrychat.Businessfieldnarrowlywide,arehardtothedevelopmentoftheenterprise.(2)enterprisegrowthdirection.Itisexplainenterprisesasthemarketportfoliofromexistingproductstofutureproductsandthemarke
6、tportfoliotransferdirection.Ifthemarketpenetrationstrategyisthroughcurrentproductsandthemarketportfolioincreasedmarketshareofthegrowthofsaysdirection;Marketdevelopmentstrategyfortheenterpriseexistingproductsislookingfornewmarketspace;Productdevelopmentstrategyis9tocreatenewproducts,toreplacethe
7、currentproducts.Emergingenterpriseissupposedtomarketdevelopment,intheenterpriseshouldchooseproductrecessionproductdevelopmentstrategy.(3)thecompetitiveadvantage.Itexplainstheenterprisesought,itshowsthattheenterpriseaproductandthem
