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1、外文翻译原文DifficultiesforInternetbusinessesMaterialSource:NetworkSupportandtheSuccessofNewlyFoundedBusinessAuthor:JosefBrudelandPeterPreisendorferDifficultiesforInternetbusinessesFirst.Howtofindonlinebusinessopportunities.Toresolvethefirstdifficulty,wemus
2、tfirstidentifytheirbusinesslocation.Objectivesmustbefocusedonaparticularpopulation.Cleartheirage,occupation,hobbies,socialstatus,geographicregion.Positioninggiventhemorenarrow,theinvestmentoftime,energy,thelessthegreaterthechanceofsuccess.Arecruiterfr
3、omEnglandmanager,hismarketpositioninthechemicalmachineryindustrypersonnelintermediaryservices,thetargetmarketisverynarrow,butisinthisverynarrowfield,hemadethebigtricks,largeandcomprehensiveExecutivesearchfirmcannotcompete.Second.Findtargetcustomersdir
4、ectly.ThemostexpeditiouswayistousesearchenginessuchasGoogle,Yahoo,Sina,Sohu.Researchshowsthatsearchenginekeywordqueryresults,top10searchpagewillbewonthiskeywordqueryaccessto60%~65%;rankedll~20pagestoretrievethenameofonewillwin20%25%ofvisits;and21camei
5、ntoretrieveallthepagesafteronlya4%3%shareofvisits.Useofsearchengines,youcanachievebypayingafee.Currently,Sina,Sohucanprovidesuchservices.Itusuallyincludestwotypesincluded,acommontypeoflogisonlytoensurethatyourwebsitecontains,doesnotguaranteetherankand
6、position.Thiseffectcannotguaranteethepromotionofyourchargeswillbecheaper,andnowthelinepriceis300yuan/year.Ifyouwanttop-ranking,itwouldhavetoselectthe"promotionoftypeLog,"toensurethatyourwebsiteranksfirstpageofsearchresultstobeseen,andgreatlyincreaseth
7、echancesofaccesstosuchservicesingeneralto2,500yuan/year.LoginexpensivesearchengineresultsisanetworkforthepromotionofSMEsintheform.Third.Targetcustomerbaseinthenetworkrunningnetworkads.Largeamountsofdataestimatesshowthatthenetworkimageadclickratewasonl
8、y0.3%onaverage,thatis1000timespershow,willbeclicking3times.Typically,theseadsshowthepriceof100030to90perhour,thatis,togetaclick,companieshavetopay10-30dollars.Insummary,thenetworkimageadsforthosewithalargeadvertisingbudget,whileextremelybroadt
