从乔家大院品晋商风韵1

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1、从乔家大院品晋商风韵QiaoCompoundShanxiMerchants；Jin-Merchant；Jinshang（晋商）清朝时，涌现出一批晋商巨富，如平遥的李家，祁县的乔家、渠家，太谷的曹家、孔家，介体的侯家，冀家，蒲州的范家、张家，洪洞的李家，临猗的阎家，大同的薛家，万荣的潘家，阳城的杨家，壶关的王家等。清代全国最著名的票号51家，山西就占了43家。当时票号业（bankingposts—anearlyformofbankinginstitution）最著名的10大财东，山西就占了9个。专家学者把平遥古城誉为“十九世纪中国的华尔街”，现被联合国确认为“世

2、界珍贵文化遗产”之一。(Businessconcepts)经商理念一、维护商誉，信誉第一(credit)二、诚信为本、童叟无欺的经营理念(integrity)三、协力同心、忠心爱岗的敬业精神(cooperation)四、倡导良贾、善贾、诚贾的晋商文化(kindness)乔致庸Goal:ErectingbankinghousesthroughoutChinatofacilitatetrade.(汇通天下，货通天下)abacusQiaoCompoundQiaocompoundlocatedinQixiancountyinShanxiProvince,54KMsou

3、thofTaiyuan.Thisisakindofcivilhouse,itisthemostcompletecivilhousewhichispreservedinChina.乔家大院位于山西省祁县乔家堡村，北距太原54公里，是清代全国著名的商业金融资本家乔致庸的宅第。始建于清代乾隆年间，于民国初年建成一座宏伟的建筑群体,是我国保存下来的最完整的一座民居建筑。Murals彩绘Beautifulgoldmuralsarelocatedundereacheaveofthecompound.Someofthesepaintingsportrayfablesands

4、omeothersconcernmoreprosaicsubjectssuchasflowers,birds,railwaylines,railwaystations,clocks,etc.Althoughexposedtothewindandsunforhundredsofyears,theyarestillshining!整个大院所有房间的屋檐下部都有漂亮的真金彩绘。内容有人物故事，还有较平凡的花草虫鸟，以及铁道、火车、车站、钟表等多种多样图案。虽然已经历数百年的劲风与烈阳的洗礼，它们还是保持经久不褪，色泽鲜艳。DaughterWallSomegirlsi

5、nlargefamiliescouldnotresistthetemptationoftheoutsideworld,sotheymanagedtoclimbupthehighwalltolookattheoutsideworldthatwasforbiddentothem.Gradually,thiskindofwallbecameknownas'Nv'er'(daughter)wall.Theexquisitedesignandmeticulouscraftsmanshipmakethesewallsunrivalled.一些大家闺秀无法抗拒外界的诱惑，因

6、此爬上这高墙的探望口观看外面的景色。慢慢地这种墙就被称为女儿墙；DaughterWall喜Viewedfromabove,theQiaoCompoundlooksverymuchlikethedoubleChinesecharacterof'xi',whichmeanshappinessandluck.Asoneentersthroughthemaingate,aneighty-meter(about262feet)longpavedpathleadstothemainhall,atthewesternendofwhich,istheancestraltemp

7、leofthefamily.Thispathdividesthecompoundintotwoparts:theSouthernYardandtheNorthernYard.TheSouthernYardisfurtherdividedintothreesectionsrespectivelycalledtheSoutheastYard,theSouthYardandtheNewYard.ThethreesubdivisionsoftheNorthernYardarerespectivelycalledtheOldYard,theNorthwestYardan

8、dtheStudyYard.从高空俯视