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1、2019-2020年高考英语阅读冲刺阅读理解20 C Whenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.Ifyouwalkdownthestreet,youseeoneadvertisi
2、ngboardafteranother.Allday,everyday,peoplewhowanttosellyousomethingpetetocatchyourattention.Asaresult,advertisementsarealmosteverywhere. IntheWest,advertisementsarethefuelthatmakesmassmediawork.ManyTVstations,newspapers,magazines,radiostationsareprivatelyo
3、wned.Thegovernmentdoesnotgivethemmoney.Sowheredoesthemoneyefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses. Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometi
4、meitwasfeltthatadvertisingwasameansof“keepingyournamebeforethepublic.”Andsomepeoplethoughtthatadvertisingwas“truthwelltold.”Nowmoreandmorepeopledescribeitinthisway:Advertisingisthepaid,nonpersonal(非针对某个人的),andusuallypersuasive(有说服力的)descriptionofgoods,servic
5、esandideasbyidentifiedsponsors(明确的出资者)throughvariousmedia. First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertsementswesee,read,andhearoverthevariousmedia.Second,advertisingisnonpersonal.Itisnotfacetofacemunication.Althoughyoumayfeelthatamessag
6、einacertainadvertisementisaimeddirectlyatyou,inreality,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyittellspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandogo
7、odtothem.Fourth,thesponsoroftheadvertisementmustbeidentified.Fromtheadvertisement,wecanseeifthesponsorisapany,oranorganization,oranindividual.Fifth,advertisingreachesusthroughtraditional(传统的)andnontraditionalmassmedia.Includedinthetraditionalmediaarenewspape
8、rs,magazines,radio,television,andfilms.Nontraditionalmediaincludethemail,matchboxcovers,andbillboards(广告牌). 62.Theexistence（存在）oftheprivatelyownedmassmediadependsfinancially（经济上地）on A.thegove
