大学生创业策划书模板标准篇

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1、大学生创业策划书模板标准篇　　　　第一章概述·········································2　　　　1。1客户关系管理的内涵···································2　　　　1。2通过组织机构的变革达到业务流程的快速响应························4　　　　第二章广告公司企业实施客户关系管理战略的基本框架······················5　　　　2。1通过培训转变观念····································5　　　　2。2通过组织机构的变革达到业务流程

2、的快速响应························7　　　　2。3技术平台的构建实现对客户的管理·····························8　　　　第三章企业实施客户关系管理的必要性和重要性··························9　　　　3。1首先，是广告客户差异化需求的拉动····························9　　　　3。2其次，广告市场竞争的加剧·······························10　　　　3。3另外，实施客户关系管理可以为广告企业很多优势·····················11　　　

3、　第四章广告企业实施客户管理的现状和存在的问题························13　　　　4。1没有树立以客户为中心的理念·······························14　　　　4。2缺乏相应的企业客户关系，管理体系管理制度不完善····················14　　　　4。3缺乏必备的技术支持，客户关系管理信息化落后······················15　　　　4。4实施关系营销下的客户关系管理·····························15　　　　第五章结论··························

4、··············16　　　　其他············································17