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时间:2019-11-18
《大学生创业策划书模板标准篇》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、大学生创业策划书模板标准篇 第一章概述·········································2 1。1客户关系管理的内涵···································2 1。2通过组织机构的变革达到业务流程的快速响应························4 第二章广告公司企业实施客户关系管理战略的基本框架······················5 2。1通过培训转变观念····································5 2。2通过组织机构的变革达到业务流程
2、的快速响应························7 2。3技术平台的构建实现对客户的管理·····························8 第三章企业实施客户关系管理的必要性和重要性··························9 3。1首先,是广告客户差异化需求的拉动····························9 3。2其次,广告市场竞争的加剧·······························10 3。3另外,实施客户关系管理可以为广告企业很多优势·····················11
3、 第四章广告企业实施客户管理的现状和存在的问题························13 4。1没有树立以客户为中心的理念·······························14 4。2缺乏相应的企业客户关系,管理体系管理制度不完善····················14 4。3缺乏必备的技术支持,客户关系管理信息化落后······················15 4。4实施关系营销下的客户关系管理·····························15 第五章结论··························
4、··············16 其他············································17
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