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时间:2019-11-17
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1、大学生创业计划书格式范例 题目 创业(广告公司)创业(广告公司)计划书 班级:090114专业:计算机网络技术分院:信息分院 目录 摘要············································1 第一章概述·········································2 11客户关系管理的内涵···································2 12通过组织机构的变革达到业务流程的快
2、速响应························4 第二章广告公司企业实施客户关系管理战略的基本框架······················5 21通过培训转变观念····································5 22通过组织机构的变革达到业务流程的快速响应························7 23技术平台的构建实现对客户的管理·····························8 第三章企业实施客户关系管理的必要性
3、和重要性··························9 31首先是广告客户差异化需求的拉动····························9 32其次广告市场竞争的加剧·······························10 33另外实施客户关系管理可以为广告企业很多优势·····················11 第四章广告企业实施客户管理的现状和存在的问题························13 41没有树立以客户为中心的理念·
4、······························14 42缺乏相应的企业客户关系管理体系管理制度不完善····················14 43缺乏必备的技术支持客户关系管理信息化落后······················15 44实施关系营销下的客户关系管理·····························15 第五章结论········································16 其他·············
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