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1、毕业论文（20__届）浙江省家具业转变外贸发展方式策略研究摘要经过20多年的发展，浙江成为了中国继广东之后的第二大家具生产地，贸易出口量逐年增加，生产规模不断扩大，在地方外贸和我国家具业出口中占有极其重要的地位。但是，浙江家具对外贸易发展中长期存在的粗放型增长方式一直制约着浙江家具对外贸易质量的提高。本文围绕上述主题，从发展规模、外贸结构、发展方式来分析浙江省家具业外贸现状。在肯定取得的成就后，指出了家具附加值低、技术创新薄弱等问题，表明浙江家具转变外贸发展方式的必要性。通过对浙江家具产业外贸现状进行分析，提出
2、浙江家具产业自身拥有劳动力资源丰富、产业集群程度高的优势和技术创新、品牌建设薄弱的劣势，但政府对家具出口退税率的提高、中国一东盟自由贸易区的形成和全球家具需求量上升却为浙江家具出口带来机遇。为了尽快转变浙江家具业外贸发展方式，政府需要支持实施出口品牌战略、鼓励企业提高自主创新能力、加强出口家具产品质量监测与管理、帮助企业开拓国际市场渠道等，更好的促进浙江家具业和谐、健康、可持续的发展。关键词：浙江；家具；外贸发展方式；创新；品牌AbstractWithmorethan20yearsofdevelopment,Z
3、hejiangisbecomingthesecond-largestfurnitureproductionbaseafterGuangdonginChina.Thetradeamountofexportsareincreaingyearbyyear,theproductionscaleisexpandingunceasingly,ithasoccupiedaveryimportantpositioninlocalexporttradeandtheexportmarketofChinafurnitureindus
4、try.ButtheextensivepatternofexporttradegrowthrestrictsthedevelopmentoffurnitureexporttradeinZhejiang.Basedontheabovesubjects,IwillanalysistheZhejiangfurnitureindustryfromthedevelopmentscale,foreigntradestructure,thedevelopmentmodeofexporttradestatus.Affirmed
5、theachievementofZhejiangfurnitureindustry,IpointouttheweaknessoflowaddedvalueandtechnologyinnovationtoshowthatZhejiangshoudtransformthedevelopmentwayoffurnitureexporttradeassoonaspossible.ThroughanalyzetheZhejiangfurnitureindustryexporttradepresentsituation,
6、proposedthatZhejiangfurnitureindustryhavetheadvantageofrichlaborpower,thehighindustrialcolonydegreeandthedisadvantageoftechnologicalinnovation,brandconstructionweak,ontheotherhand,thegovernmentraisefurnitureexportdrawback,theChina-aseanfreetradeareahadfounde
7、d,thattheglobalfurnituredemandforzhejiangfurnitureisrisinghavebroughtopportunities.TotransformdevelopmentwayoftheZhejiangfurnitureindustryexporttrade,thegovernmentneedstosupporttostrengthenexportbrands,encourageenterprisestoimprovetheabilityofindependentinno
8、vation,strengthentheexportfurnitureproductqualitymonitoringandmanagement,helpenterprisestodevelopinternationalmarketchannelsandsoon,promotingtheZhejiangfurnitureindustrydevelopmentharmony、health
