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1、必修2 Unit3 puters一、阅读理解TheBritisharesupposedtobefamousforlaughingatthemselves,buteventheirsenseofhumorhasalimit,astheBritishretailerGeraldRatnerfoundouttohiscost.WhenRatnertookoverhisfather’schainof140jewelryshopsin1984,heintroducedaveryclearpanypolic
2、y.Hedecidedthathisshopsshouldselldownmarketproductsatthelowestpossibleprices.Itwasagreatsuccess.TheBritishpubliclovedhischeapgoldearringsandhistastelesssilverdecorations.By1991,Ratner’spanyhad2,400shopsanditwasworthover680millionpounds.ButinAprilofth
3、atyear,GeraldRatnermadeabigmistake.AtabitmeetingoftopBritishbusinesspeople,hesuitedupandexplainedthesecretofhissuccess—Peoplesay“Howcanwesellourgoodsforsuchalowprice?”.Hesay“Becausetheyareabsoluterubbish.”Hisaudienceburstoutlaughing.ButtheBritishnews
4、papersandtheBritishpublicwerenotsoamused.Peoplefelt insulted andstayedawayfromRatner’sshops.Salesfellandsixmonthsafterhisspeech,Ratner’ssharepricehadfallenby42%.Thefollowingyear,thingsgotworseandGeraldRatnerwasforcedtoresign.Bytheendof1992,helosthis
5、pany,hiscareerandhishouse.Evenworse,25,000ofhisemployeeshadlosttheirjobs.Ithadbeenaveryexpensivejoke.1.WhataretheBritishnotedforaccordingtothepassage?A.Theirjewelryshops.B.Theirloveforjewelry.C.Theirjokesaboutthemselves.D.Theirharmlesshumor.2.HowdidR
6、atnerachievesuccessinhisbusiness?A.Hecutdownhislaborcost.B.Headoptedaneffectivebusinessmodel.C.Heemployedalotofnewstaff.D.HedevelopedgreatrelationswithbusinessVIPs.3.Whichofthefollowingcanbestreplacetheunderlinedword“insulted”?A.Offended.B.Amazed.C.A
7、bused.D.Attracted.4.WhatdoesthestoryofGeraldRatnersuggest?A.Actionspeakslouderthanwords.B.Whatgoesaroundesaround.C.Afriendinneedisafriendindeed.D.Amanmaydighisgravewithhisteeth.【文章大意】本文为记叙文。讲述的是英国零售商GeraldRatner因为自嘲时说错话而导致失败的故事。2.B【解析】推理判断题。根据第二段第一句话
8、中的“…heintroducedaveryclearpanypolicy.”和第二句话Hedecidedthathisshopsshouldselldownmarketproductsatthelowestpossibleprices.可知他采用了一种有效的商业模式——以最低价销售产品,故选B。3.A【解析】词义猜测题。根据第二段最后两句话可知人们感到受到了侮辱冒犯,都不去他的商店了,由此可知该词与offended一致,故选A。二、完形填空Twoyearsago,Dubuque,Iowa,sta