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1、毕业论文题目我国服装业的发展研究专业班级学生学号指导教师二o—二年十月二■•一日一、引言服装产业,由于与人们的日常牛活极为贴近,市场需求每时每刻都不曾间断,故一直被称为“永不衰落的产业”,拥有极为广阔的发展前景。作为“世界工厂”的中国早在2000多年前就开辟了丝绸之路,拥有极为悠久的服装出口历史。时至今日,中国己经年产服装百亿件,掌握全球服装产业总量超过60%的市场份额,是不折不扣的“服装大国”。随着20世纪末期和21世纪信息技术的突飞猛进,现代社会已从工业化迈入了信息化,进而促使各行各业都走了上信息化管理的康庄大道。服装业也是如此。关键
2、词:服装业;国际竞争力;全球价值链ABSTRACTChinaistheworldslargestclothingproductionandprocessingbase,anditistheworld'slargestdresstoconsumeacountry.ThedevelopmentofgarmentindustryhasgreatlypromotedthedevelopmentofChina'snationaleconomy,garmentindustryisourcountry'simportantforeigntradeind
3、ustry,inordertobetterpromoteChina'sgarmentindustrydevelopment,basedontheactualbindingtheory,comparativeanalysismethodsin-depthanalysisofChina'sgarmentindustrydevelopment.Atthesametimeourclothingindustrydevelopment^presentsituation,developmenttrendandCountermeasuresoflack,
4、detailedandin-depthanalysis,thatgarmentindustrythereisalackofindependentdesignstyle,increasingpressureonthestock,clothingbrandgoldcontentisnothigh,industrialstructureisunreasonablewaitforalotofproblems,andinaccordancewithChina'sactualsituationfromoverallpointofviewputforw
5、ardthefollowingsuggestions:strengthengovernmentguidancetopositioningofChina'sgarmentindustryinternationalcompetitiverank,increasethetechnicalinputstoenhanceourcountryclothingquality,enhancetheprotectionoftrademarkrightsconsciousnessenhancethebrandinfluence,themanagementpe
6、rsonnelandthetrainingofdesigner,encouragementandexpandexports,openupthemarket,strengtheningthemanagementofenterprisestoimprovemanagementefficiency,adjusttheindustrialstructureandcountermeasures-Torealizetheoptimizationoftheindustrialstructure,promoteeconomicdevelopment,to
7、promotetheemploymentofthelaborforce,realizingsocialstable.Keywords:Clothingindustry;internationalcompetitiveness;industrialstructure摘要1ABSTRACT11一、前言1(一)我国服装业发展的意义1(-)国内外研究综述2(三)研究目的和意义3二、滕州市第三产业发展现状与问题4(-)滕州市第三产业发展的特点41.趋同性和典型性42.规律性和发展性53.不足性和潜力性64.快速性和几何性7(-)滕州市第三产业存在的
8、问题71.缺乏科学的规划82.产业联系不紧密83.城市化水平较低84.龙头行业比较少9三、滕州市第三产业发展策略9(一)加大政府的服务职能91.科学展望和规划92.提高市场化水平9(-)各种经