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ID:45588940
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页数:32页
时间:2019-11-15
《优秀论文九州通医药营销推广策划》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、九州通医药营销推广策划摘要:九州通医药集团股份冇限公司成立于改革开放之初的1985年,是一家以药品和医疗器械批发、物流配送、零售连锁以及电子商务为核心业务的股份制企业。经过二十多年的努力发展,口前,九州通已经成为湖北省最大的民营金业,取得了全国近万家医药商业企业第三名、中国民营医药商业企业第一名的好成绩,并且已连续8年入围“中国企业500强”。九州通在国内率先开创了“低成本、高效率”的医药商业模式,被屮国医药界誉为“九州通模式”,已经发展成为中国医约物流发展的主流模式,同时铸就了享誉中国医药行业的九州通品牌,形成了国内辐射面最广
2、的医药分销网络。公司就口前国家产业政策所大力扶持的“鼓励大型医药流通企业实现规模化、集约化”这一理念为出发点,拟通过提高产品种类及质量,并通过快捷的流通方式、现金结账等方式降低成本,以达到物美价廉,同时为消费者捉供满意的服务,赢得消费者的信赖。]另一方面,加大广告宣传力度,扩大推广地区,力争拥有门己的忠诚的合作企业及消费群体,以达到利润额的期望值。使九州通成为以经营规范、管理科学、服务卓越、能为客户创造价值而著称的大型医药商业企业集团,做屮国医药商业的领航者,为人类的健康这项事业作出更大的贡献!关键词:医药流通,医改,九州通模式
3、ThemarketingplanofKyushupharmaceuticalAbstract:KyushuPharmaceuticalGroupCo.,Ltd.wasestablishedin1985onthebeginningofreformandopeningup,itisajoint-stockenterprisewhichengagesinwholesaledrugsandmedicalequipment,logisticsanddistribution,retailchainsande-commerceasthecor
4、ebusiness.Aftertwentyyearsofdevelopment,atpresent,KyushuhasbecomethelargestprivateenterpriseinHubeiProvince,madethethirdplaceamongtenthousandpharmaceuticalcommercialenterprisesinthecountry,andwinthehonorofChina'sfirstprivatepharmaceuticalincommercialenterprises,and8c
5、onsecutiveInshort-listed"top500Chineseenterprises.HKyushuisthefirstoneincreatinga"lowcost,highefficiencynbusinessmodelofmedicine,itislookedasthe"Kyushu-mode”inChinesepharmaceuticalindustryandhasbecomethemainstreamofChinesemedicinemodeloflogistics,whatismore,forgedKyu
6、shubrandthereputationofChina'spharmaceuticalindustry,formedthemostextensivedomesticradiatingpharmaceuticaldistributionnetwork.Now.companiesregardthepolicyofHencouraginglargepharmaceuticaldistributioncompaniestoachievescaleandintensive,nasastartingpoint7、alofprovidingsatisfactoryservicetoconsumersandwinningthetrustofconsumersbyincreasingtheproductrangeandquality,andtheflowthroughthefastway,cashclosingcosts,etc..Ontheotherhands,increaseadvertisingandexpandthepromotionofareasinordertostrivetheirownloyaltytothecooperati8、veenterpriseandconsumergroupsandachieveprofitexpectations.TomaketheKyushuasthelargepharmaceuticalbusinessenterprisegroupwhichhasast
7、alofprovidingsatisfactoryservicetoconsumersandwinningthetrustofconsumersbyincreasingtheproductrangeandquality,andtheflowthroughthefastway,cashclosingcosts,etc..Ontheotherhands,increaseadvertisingandexpandthepromotionofareasinordertostrivetheirownloyaltytothecooperati
8、veenterpriseandconsumergroupsandachieveprofitexpectations.TomaketheKyushuasthelargepharmaceuticalbusinessenterprisegroupwhichhasast
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