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1、外语外贸系商务英语专业毕业论文(设计)论文题目:HowtoDressproperlyinBusinessContext?系另归外语外贸系专业:商务英语学生姓名:学号:班级:09A班指导教师:1・开题报告12.论文正稿63•毕业论文任务书144.论文写作小结20FUJIANHWANANWOMEN'SCOLLEGEResearchProposalHowtoDressproperlyinBusinessContext?Department:BusinessEnglishName:ChenYanzhenClass:09Class
2、ANo.:200906012Advisor:Ms.LinXiaoDate:August3,2011HowtoDressProperlyinBusinessContext?ChenYanzhenLPurposeoftheresearchWeallknowexteriorisveryimportan匚Exterioristhefirstimpressionwhenpeoplemeeteachotherforthefirsttime.Togiveagoodfirstimpressionisveryimportant,espec
3、iallyinbusinesscontext.Inmanyways,thefirstimpressionwillsomehowhelpdecideifyourbusinesswillsucceedornot.Aforeignpsychologisthasdoneanexperimentandthisexperimenthasfullyshownthatdifferentappearancerepresentsdifferentpeopleandthatdifferentpeoplewouldhaveadifferente
4、xperience.Ifyouareindepartmentstores,andyouwanttochooseandbuygoodsaccordingtoyourownconsumptionpsychology,willyouchoosetopurchaseapackageofdirtyandbrokenproducts?Certainlynot,becausetheaverageconsumersthinkthatpackingisnotonlypacking.Itrepresentsmorethequalityoft
5、hegoodsandgrade・Packingwillhaveadifferenteffect.Instrumentreferstoperson'sappearance,includingtheappearance,attitude,apparel,poise,etc.Intheinterpersonalcommunication,tosendeachsignalmainlyhasthree.AttheUniversityofCalifornia,DoctorAlbertsalmonPenncalleditwas3Vvi
6、sualsignals(visuals),soundsignal(vocals)andlanguagesignal(vocal).Visualsignalsshowpeoplethattheycanseethings:clothing,bodylanguageandfacialexpressions;soundsignalreferstopeoplewhoknowhowtousehisvoiceandthelanguagesignalmeansourwordingandphrasing.Accordingtotheres
7、earchdata,visualsignalsaccountedforfifty-fivepercent,soundsignalthirty-eightpercent,andthelanguageonlyaccountedforsevenpercent.Thusitcanbeseenthatdressingforbusinessisveryimportant.Awisemanoncesaid,"Youhaveonlyonechancetobuildyourperfectfirstimpression?"Clothesdo
8、notmakeaman,butclothescanfacilitateamanagoodjob.Agoodfirstimpressionwillneverhaveasecondtime.Peoplecommonlymeetinfivesecondstoeachotherandformedthefirstimpress