《国际商务文化》教案

《《国际商务文化》教案》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、InternationalBusinessCulture袁克蕙Chapter1Introduction1.Aboutthiscourse•Ithasbecomecommonplaceknowledgethatglobalizationisoneofthemajorforcesshapingourworld.Ifwelookatthespreadofinformation,ideas,capital,media,culturalartifacts—orforthatmatter,people一wecanseetheboundariesandb

2、ordersthathavehistoricallyseparatedonecountryoronegroupfromanotherarebecomingmoreandmorepermeable・Forproofofthisclosetohome,youneedonlytolookatthetransnationalcorporationsinourcountry.Moststudentsstudyhardinordertogetachancetoworkinthetransnationalcorporations・Evenifyouhav

3、eacompanyofyourown,it'sstillnecessaryforyoutodealwithbusinesswithpeoplefromdifferentcountries・Introduction•"InternationalBusinessCulture55isdesignedtohelpyoumeetthechallengesoflivinginaworldinwhich,increasingly,youwillbeaskedtointeractwithpeoplewhomaynotbelikeyouinfundamen

4、talways.Itsoverarchinggoalsaretohelpyoubecomesensitivetointerculturalcommunicationdifferences,andtoprovideyouwiththeknowledgeandskillsthatwillhelpyouinteractsuccessfullywithpeoplefromculturesotherthanyourown.WehopethecoursewillaccomplishthosegoalsbyexposingyoutoCharlesMitc

5、helPsbookonthissubject,andbygivingyouavarietyofopportunitiestopracticeinterculturalcommunicationyourself.Introduction2.Courseaim:toimprovecultureawarenessmainlythroughreadingactivities,togetherwithsomepresentationexercises・Courseduration:1st—16thweek(2(3)periodsweekly)Cour

6、serequirements:4PsPresence:toshowupforclassPunctuality:toattendontimePreparation:topreviewthetextPresentation:tobeactiveinteamwork•Whatisculture?•Whatarethecoreelementsofculture?•Whyislearningcultureimportant?•Towhatextentcanculturehaveasignificantimpactoninternationalbusi

7、ness?•Canyougivesomeexamplesofculturaldifferenceorcultureclash?Conceptsof"culture^•以文教化，人文教化。•指运用文字的能力及具有的书木知识。•人类所创造的财富的总和，特指精神财富，如文学、艺术、教育、科学••是一定社会的政治和经济的反映，又给予伟大影响和作用于一定社会的政治和经济。•一种社会现彖，是人们长期创造形成的产物。同时又是一种历史现彖，是社会历史的积淀物。•指一个国家或民族的历史、地理、风土人情、传统习俗、生活方式、文学艺术、行为规范、思维方式、价值观

8、念等。•人类创造出来的所有物质和精神财富的总和。其中既包括世界观、人牛观、价值观等具有意识形态性质的部分，也包括自然科学和技术、语言和文字等非意识形态的部分。Whatcanyou