2019-2020年高中英语必修四：unit1Project 教案

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1、2019-2020年高中英语必修四：unit1Project教案TeachingAims:lTolearnaboutsomebasicinformationaboutanadcampaignlToapplywhattheyhavelearnttodevelopanadcampaignTeachingKeyPoints&TeachingDifficulties:ØHowtohelpthemtodevelopanadcampaignØTheusageofsomekeywordsTeachingProcedure:StepOne:ReadingT:(Gree

2、ttheclassasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?Ss:No.T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:

3、1)Whatisanadcampaign?2)Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?3)Whatquestionsmustyoufirstconsiderinanadcampaign?Ss:…SuggestedAnswers:1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.2.Wemusthaveacleargoalandtargetaudience

4、inmind.3.Wemustfirstconsiderthefollowingquestions:ØWhoistheaudienceforouradcampaign?ØWhatdowewantouradcampaigntosay?ØHowdowereachouraudience?T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublico

5、rpublicwelfare.Readthesecondarticleandanswer.1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?SuggestedAnswers:1.Anti-smoking.2.Becausetheproblemcostscountr

6、iesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.High-schoolteenagers.4.Todiscourageyoungpeoplefromsmoking.5.Smokingkills!StepTwo:DevelopinganadcampaignT:Ok,nextwewillplanandconductanadcampaign,promotingapublicwelfareproblem.DiscussthequestionsonPage19withyourgroupmem

7、bers.Planning:Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofthegoal,thetargetaudience,themessageofyouradandthemediayouwilluse.Preparing:Dividetheworktoeachgroupmember.Producing:Putwhatyouhavewrittentogetherandaddalogo.Youmustproofread

8、youradcampaignproposalandcorrectmistakesiftheya