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1、外文翻译原文WhatisMarketingStrategyMaterialSource:MaketingManagenentAuthor:PhilipKotlerMarketingstrategyisessentiallyapatternorplanthatintegratesyourorganization'smajorgoals,policies,andactionsequencesinacohesivewholetoachievecustomersuccessMarketingstrategiesaregenerallycon
2、cernedwithfourPs:productstrategies,pricingstrategies,promotionalstrategies,andplacementstrategies.Enterprisesfocusonnurturingrelationshipswithcustomersandmanagement,becausetherelationshipcanalsobringbenefitstobusinessesandconsumers,infact,relationshipmarketingmorethans
3、implybuildingupcustomerrelationships,butalsotimeandefforttodevelopandmaintaincustomerRelationshipbetweenenterpriseandcustomercontact,includingsocialcontact(suchassocialsupport),psychologicallink(andreputationassociatedwithguarantees),knowledgelinks(basedontheexpertiseo
4、fknowledge)andideologicallinks(suchastheethicsofcompatibility)andsoseveraldifferentLinks.Onlybenefittobothbusinessandcustomerrelationshipscanbedevelopedandsustained,canbesaidthatrelationsbetweentheincomereceivedbyallpartiestomaintaintherelationshipbetweenthemainreason.
5、Thefocusofmarketingstrategiesmusttheobjectivestobeachieved–nottheprocessofplanningitself.Theimpactofyourmarketingwillalsobeimprovedgreatlyifyoucanusemultiplechannels.MarketLeadershipStrategiesThemarketleaderisdominantinitsindustryandhassubstantialmarketshare.Ifyouwantt
6、oleadthemarket,youmustbetheindustryleaderindevelopingnewbusinessmodelsandnewcustomervalue.Youmustbeonthecuttingedgeofnewtechnologiesandinnovativebusinessprocesses.Yourcustomervaluepropositionmustofferasuperiorsolutiontoacustomers'problem,andyourproductmustbewelldiffere
7、ntiated.SWOTAnalysis:QuestionsToAnswerWhatdoyouofferthatmakesyoustandoutfromtherest?6Doyouhaveanyspecificmarketingexpertise?DifferentiationStrategyThekeytosuccessfulmarketingisdifferentiation."Ifconsumersdon'tperceiveyourbrand(s)asbeingdifferentfromthoseofferedbythecom
8、petition,youwon'twinthemarketingwar.Thebattleforconsumermindsisabattleofperceptionsnotproducts."2Thus,"differentiatio
