奢侈品PPT模版

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1、ChartingaFutureforHengdeliMarketoverviewChina’sluxurymarket—thefundamentalsremainpositiveThewealthaswellasthebaseofluxurygoodsconsumersarerapidlygrowing“Thenumberofmainstreamluxurygoodsconsumersisexpectedtogrowat25%perannumfrom2010to2015.Source:WorldLuxuryAssociationAwarenessofluxur

2、ywatcheshasincreasedsignificantlyPleasenameupto3brandsofluxurywatches.Source:MckinseyCo.Whichitemdoyourecognizeasluxurygoods?Source:HCR%CAGRPercentageofrecognitionAveragenumberofbrandsSource:NBSWorldBank’sforecastforChina’sGDPgrowthDownby0.2%,to8.2%04/18/20122009201020112012Upby0.8%

3、,to9.5%03/17/2010Upby0.6%,to9.3%04/28/2011Downby1%,to6.5%03/19/2009Economicgrowthhasnegligiblewealtheffect.ItisallaboutexpectationsWearewitnessinggloomyexpectationssimilartothatin2009WatchesareparticularlysusceptibletogloomyexpectationsUncertaintyinitselfhurtsexpectationHighlightsCh

4、ina’sluxurymarket—butthegrowthissettoslow200920102011E124540203030172225China’sluxurymarketbyproductcategorySource:BainCo.MarketoverviewPercentageofmarketgrowthExchange—GiftingInvestmentConsumptionWhyareluxurywatchesdesired?WatchReplacedAstimingapparatusLuxuryPersonalPleasureSocialI

5、mageIndulgenceRewardDistinctivenessRecognitionWereach4marketsegmentsbydemandRewardDistinctivenessRecognitionIndulgenceExperienceFashionSuccessInnovationMarketSegmentationRewardDistinctivenessRecognitionIndulgenceThewealthyYoung,mobileServicesensitiveTenuredluxuryconsumersExperienceB

6、uyersYoung,fashionableSophisticatedheavyuserofInternetPricesensitiveFashionBuyersUppermiddleclassTypicallyliveintier2/3citiesPriceconsciousNewluxuryconsumersUptradingSuccessBuyersHigh-incomeprofessionalTechnologydrivenPrefernewfunctiontonewstyleInnovationBuyersExperienceandSuccessBu

7、yersarekeydriversformarketgrowthMarketSegmentationExclusivity,distinctivetasteandjoyfulexperiencearecrucialThewealthyYoung,mobile,richoverseasexperienceSelf-employedorcorporateexecutivesBuyforindulgenceandtofeeluniqueServicesensitiveTenuredluxuryconsumersBrandnamealoneisinsignifican

8、tConsumersofhigh-en