咨询公司样式表

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1、LOGICALTHINKINGASACONSULTANTDURINGTHECOURSEOFASTUDYTEAMSARECONTINUALLYMOVINGFROMTHINKINGTODOINGTheProblemSolvingProcessOrganisingThinkingDoingGeneratehypotheses/determineanalyticalpaths/gatherinformationWriteworkplanWorkingSlide2WorkingSlide1DrawconclusionsfromdataMaplogical

2、argumentFormulaterecommendationsFinalSlide2FinalSlide1ProvidedetailedfactbaseforpresentationGatherdata,doanalysisSlideWritingDATAVSINFORMATIONDatais...Informationis...WHATISDATA?•Onecompetitorhassignificantlyloweroverheads•Bondex’smarketshareis40%•Bondex’scorporatepoliciesno

3、tcommonlyappliedacrossthedivisions•Competitorstargetingmiddlesegmenthavegrowingshare•BondexhasfivedivisionsDataisasetofdiscretepiecesofinformationHighLevelofAbstractionLowWHATISLOGIC?ArgumentABondexhasfivedivisionsCorporatepoliciesnotuniformlyappliedacrossdivisionsThisiscrea

4、tingconflictsinthewaydivisionalperformanceisreportedNeedtoalignperformancemeasurementforeffectivecomparisonsofperformanceLogicisthesystemofrelationshipsbetweenthosepiecesofinformationFlowofLogicArgumentBBondexhasfivedivisionsCorporatepoliciesnotuniformlyappliedacrossdivision

5、sThisisbecausesomepoliciesruncountertokeydivisionalobjectivesCorporatepoliciesneedtoberedraftedINABROADSENSE,ALLWRITTENPIECESARELOOSELYSTRUCTUREDINTHEFORMOFAPYRAMIDExampleOfAWrittenWorkBookTitleTheZenMasterABiographyofJoeBlowChina’sleadingretailstrategyexpertThechildprodigyW

6、orldwidebusinessandexpertauthorReachingretailheavenChapterHeadingsSubsectionsParagraphsProgressivelysmaller,andmoreeasilydigestiblepiecesALLELEMENTSOFEFFECTIVECOMMUNICATIONAREFOUNDEDONONESIMPLEPRINCIPLE…...tailoringtheinformationtoyouraudience’sperspectiveWHATISTHECOMMONPERS

7、PECTIVEOFOURAUDIENCES?Youraudiencewants…•Tobeclearontherecommendedpathofaction•Totakeinwhatwearesayingquicklyandeasily•TohaveconfidenceinthevalidityofthematerialThisisfulfilledby…ActioninitiativesareimmediatelyobviousTransparentlyclearprogressionofideasAbsolutelyconvincingsu

8、pportBUT,INCONVENTIONALLYSTRUCTUREDDOCUMENTSCONCLUSIONSAREBURIEDATTHEENDSOF