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时间:2019-10-27
《2020版高考英语一轮复习课时提能练5Wishyouwerehere(含解析)牛津译林版》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、课时提能练(五)Ⅰ.阅读理解A(2019·贵阳适应性考试)Whentheweather'shot,doyouenjoyaglassofBrad'sDrinkwhilewatchingyourTVmadebyTokyoTelecommunicationsEngineering,andsurfingthewebusingasearchenginecalledBackRub?No?NeitherdoI.That'sbecauseallthesecompanieshavechangedtheirnames.Brad'sDrinkisnowPepsi.ThemouthfulthatwasTokyoTel
2、ecommunicationsEngineeringhasbecome,simply,Sony.AndBackRubisnowknownasGoogle.ThoughImustadmit,theideaofabackmassagedoessoundgoodrightnow!Jokingaside,choosingtherightnameforyourstartupisaseriousmatter.ThinkofthecaseofasmallCanadiancompanycalledResearchInMotion,whoin1998hadjustdevelopedahightechmobile
3、phonethatcouldsendemails.TheyweretornbetweennameslikeMegaMailandProMail.ThentheysoughtthehelpofconsultingfirmLexicon,whospecializeinbrandnames.Theyhadotherideas.Theybrainstormedwordsconnectedtoenjoymentandfreshness.Someonesaid“strawberry”.Thensomeoneelsesuggested“blackberry”.Lexicon'sbossaddedtwocap
4、italletters,andthereyouhaveit:BlackBerrywasborn.Sincethenithassoldover33millionhandsetstocustomersaroundtheworld.WouldithavesoldaswellifitwascalledMegaMail?Whoknows?Recently,BlackBerrysaleshavebeenovertakenbyAndroidphonesandApple'siPhone.Lexicon'sfounderDavidPlaeekisabigfanofsimplebrandnameslikethos
5、eApplechooses:theiPhone.Theytookahouseholdwordandbyputtingoneletterinfrontofit,itendsupbeinggamechanging.So,forallyouentrepreneurs(企业家)outthere,makesureyouallowtimetodevelopacatchyandmemorablename.Thinkaboutwhatmakesyourcompanydifferent.What'syourUSP(独特卖点)?Maybeyoucanreflectthatinyourname.Whatabouty
6、ou?Whatwouldyoucallacompanyifyouhadone?【语篇解读】 本文主要讨论了给公司或产品起名字的艺术。1.WhichofthefollowingistheoriginalnameofBlackBerry?A.Brad'sDrink.B.TokyoTelecommunicationsEngineering.C.BackRub.D.MegaMailandProMail.D [细节理解题。根据第四段第一句“TheyweretornbetweennameslikeMegaMailandProMail”可知,黑莓的原名是MegaMail和ProMail,故选D。]2.Wha
7、tisLexicon?A.Aconsultingcompany.B.Ahandsetcompany.C.Adrinkcompany.D.Atelecommunicationcompany.A [细节理解题。根据第四段第二句“ThentheysoughtthehelpofconsultingfirmLexicon,whospecializeinbrandnames”可知,Lexicon是一个专门给品
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